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Verb Haircare revolutionized the hair industry with their professional-grade, budget-friendly hair care products. Founded by Claire Moses, Michael Portman, and Jayson Rapaport in Austin, Texas, in 2011, the brand now calls New York City home. Verb's hair care line boasts color-safe, cruelty-free, sulfate-free, paraben-free, and gluten-free products that are packed with natural, active ingredients.
Their hydrating shampoo and conditioner, sculpting clay, forming fiber, styling cream, finishing polish, and ghost oil are all water-based and enriched with vital vitamins. The brand's founders, who are master stylists, created Verb out of frustration with the lack of affordable, chic, and high-quality hair care products for their salon. Verb's products are just as effective, if not superior, to those that cost double or triple the price.