Established in New York City in 1994 by makeup artist François Nars, NARS Cosmetics swiftly gained recognition due to its pledge to provide modern classics encompassing bold colors, quality formulas, and playful names. Following his French roots, François blended American pop culture and Parisian elegance into visually stunning collections that captured the hearts of many artists, editors, celebrities, and customers.
NARS distinguishes itself through meticulously developed foundations, lipsticks, eyeshadows, and cheek palettes that enhance various skin tones and personalities. Their famous Velvet Lip Glide balms remain beloved and highly praised. Special effects, skincare, and sculpting categories are also integral components of the comprehensive NARS offering, with popular items such as All Day Luminous Weightless Foundation, Sheer Powder Blush duos, Orgasmatron mascaras, Laguna Bronzers, and Audacious Lipstick shades. Seasonal capsule collections featuring inspiration from nature, fashion, or vibrant color schemes further captivate devoted fans seeking fresh looks.
François' passion for photography transfers seamlessly onto NARS' art direction, campaigns, and product design. His talent for combining sophisticated minimalism and intricate details has earned him numerous industry accolades. NARS retail locations, counters at top department stores, and e-commerce channels convey a chic ambiance reminiscent of the label's DNA while facilitating effortless exploration and purchases of treasured essentials or coveted novelties. Beauty enthusiasts frequently cite NARS' strong pigment intensity, user-friendliness, and suitability for diverse complexions when extolling its virtues. With more than two decades of achievements and creativity ahead, the future appears bright for this revered cosmetics empire.