M&M's is launching a Halloween initiative called the Halloween Rescue Squad, which aims to deliver free M&M's straight to consumers' doors. Starting at 5 PM ET on October 31st, customers can check back for details on how to receive their treats from participating retailers, while supplies last.
The campaign encourages people to avoid the "nightmare of empty bowls" during Halloween festivities, whether for trick-or-treaters or Halloween parties. Additionally, M&M's will set up Halloween Rescue BOOths in select cities, where fans can call in for an instant restock of their favorite candies if they find themselves running low. Shoppers are also encouraged to prepare for the season by purchasing their favorite Mars Halloween candy in advance.
