In 1986, the Condé Nast branch of Advance Publications paid $25 million for Signature, a magazine for Diners Club members. It served as the foundation for Condé Nast Traveler, which was founded in 1987 by Sir Harold Evans and focuses on literary writing and hard news reporting. Evans' slogan as editor in chief was "Truth in Tourism," which stated that freebies from the travel industry would not be accepted.
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