At the Imagination Center by Mattel, Inc., we invite children to take part in evaluating the robustness, simplicity, and amusement of our innovative toy concepts. This involves In-person Focus Groups held at our El Segundo Headquarters or through Virtual Video Conferences. Occasionally, parents/guardians are asked to participate independently or alongside their kids.
When a new line of toys is prepared for assessment, parents of eligible children receive contact via phone or email to arrange Toy Testing Sessions. These sessions typically last between 20 and 60 minutes. During the session, an Imagination Center Moderator presents the new toy ideas to participants, followed by a conversation about their first impressions. We then gather this feedback and share it with our development and design teams for improvements. Participating families are rewarded for their involvement in the form of incentives whose value depends on the session's length or any potential homework tasks.
Interested families can enroll by completing and returning the required information to Mattel, Inc., ensuring all fields are filled out accurately to facilitate entry into the program.
