The brand was created by self-taught chemist and CEO Sunday Riley. She started her career doing pharmaceutical research before becoming passionate about skincare, particularly focused on new technologies like lasers, fillers, and chemical peels. Her approach combines science with botanically derived ingredients for visible results without harsh side effects.
Products include cleansers, exfoliants, serums, lotions, oils, and moisturizers suited for different concerns. Bestsellers contain active ingredients like lactic acid, glycolic acid, vitamin C, hyaluronic acid, retinoid acid, salicylic acid, ferulic acid, and azelaic acid. These target issues like aging, acne, redness, pores, dullness, dark spots, dehydration, and hyperpigmentation.
Customers see visible improvement in texture, radiance, hydration levels, clarity, firmness, oiliness, pigmentation irregularities, enlarged pores, fine lines, and deep wrinkles. However, products tend to be pricier compared to other brands at Sephora and Ulta Beauty where they’re sold. Packaging ranges from simple glass bottles to sleek compact cases featuring limited edition designs.
