Founded in 1913 as a leather goods manufacturer by Mario Prada in Milan, Italy, Prada became internationally recognized through its unique interpretation of luxury. Under the stewardship of Miuccia Prada (Mario's granddaughter), the brand evolved beyond luggage and accessories towards clothing, fragrances, sunglasses, and an expansive global presence.
Prada's sleek black and gold label signatures set new benchmarks in style. From ready-to-wear garments and shoes to handbags and iconic nylon backpacks, each product reflects premium craftsmanship and avant-garde flair. The label's runways feature imaginative sets, multimedia installations, and unconventional materials, solidifying its reputation among fashion elites.
Innovative marketing campaigns and longstanding celebrity alliances reinforce Prada's trendsetting status. Numerous notable artistic ventures, such as the Fondazione Prada, complement the brand's cultural influence. Lately, the company has faced controversy regarding certain supply chain practices, yet the Prada heritage endures, attracting admirers across generations.
As Prada continues to push boundaries in high fashion, expect continued experimentation with unexpected elements and influences. Its daring spirit remains palpable, leaving customers eagerly awaiting the next groundbreaking collection.
