Glow Recipe was created by Sarah Lee and Christine Chang, two former executives at the skincare company Dr. Jart+. They came up with the idea while working together at the company, where they identified a gap in the market for products targeted towards millennial consumers looking for easy and affordable solutions for taking care of their skin.
Glow Recipe offers a carefully curated selection of Korean skincare products that promise to deliver noticeable results quickly and easily. Many of these products feature innovative ingredients such as hyaluronic acid and ginseng extract, which have long been popular in Asia but were relatively new to Western markets when Glow Recipe first launched in 2014.
The brand has become particularly known for its signature product, the Watermelon Sleeping Mask. Made with real watermelon juice, this soothing mask promises to provide intense hydration and nourishment overnight, helping tired, dull skin look rested and rejuvenated come morning. Other notable items include the cult favorite Snail Hydrogel and the refreshing Green Tea Pore Clarifying Serum.
In addition to selling its own in-house line, Glow Recipe works closely with several Korean brands to bring hard-to-find products stateside. The company has built partnerships with companies like Peach & Lily and Soo Ae Cosmetics to help introduce American audiences to exciting new developments in Asian skincare. This allows customers to discover unique and effective formulations that might otherwise be difficult to find outside of Seoul.
With its straightforward packaging and approachable price points, Glow Recipe appeals to a broad spectrum of people interested in taking better care of their skin. Both beginners and experienced skincare enthusiasts can appreciate how easy it is to incorporate the brand into their routines, making Glow Recipe an essential part of many a bathroom shelfie.
