Rihanna's line of beauty products started in collaboration with Kendo Brands LLC. It features a wide range of highly pigmented cosmetics designed to flatter all skin tones. The collection includes foundations, concealers, highlighters, bronzers, blushes, powders, and a variety of setting sprays. Additionally, there are eyeshadows in both matte and shimmer finishes, along with brow tools and lipsticks available in various colours.
One of the standout aspects of Fenty Beauty is their diverse foundation range - offering over 40 different shades, they set themselves apart from competitors who often only offer limited options suitable for those with darker skin. With this move, Rihanna aimed to make sure that every customer feels included and represented in the beauty industry. She even took to social media to encourage people to wear any color they want regardless of their ethnic background.
Since its launch in 2017, Fenty Beauty has been celebrated for its inclusivity and commitment to catering to individuals of all races, gender expressions, and cultural backgrounds. For instance, Rihanna released a campaign featuring models of varying sizes, shapes, ages, abilities, and sexualities. The brand also offered makeup tutorials tailored specifically for women with disabilities and visible differences, promoting self-acceptance and confidence in the process.
Another key attribute of the brand lies in its pricing strategy. Despite being positioned as a luxury brand, most of their cosmetic products sell at prices below $50. Their marketing efforts primarily focus on celebrating individualism rather than emphasizing elitism, allowing customers to perceive the brand as attainable without sacrificing quality or style. As Rihanna once said, "There's room for everyone!"
Overall, Fenty Beauty remains one of the top contenders among prestige cosmetics lines not just because it provides extensive colour ranges but mainly due to Rihanna's vision of inclusivity and diversity that sets the bar higher within the beauty industry.
