EltaMD is a dermatologist developed, family owned and operated business specializing in medical grade skincare products. Their line includes facial cleansers, toner pads, hydrator pads, broad-spectrum mineral sunscreens in both physical blocks and photostabilized combination varieties.
In the past, many consumers had negative perceptions regarding 'heavy', greasy and uncomfortable skincare preparations containing zinc oxide (ZnO). This common opinion stems from decades old images associated with lifeguard nose applications or picturesque beach scenes with white streaks smeled across faces. Times have changed however because newer technology ZnOs are finely milled into extremely small particles providing better efficacy and less visible residue than older versions.
Formulations contain micronized titanium dioxide (micronized TiO2), another commonly used active agent. Microsphere encapsulation increases particle absorption through pores, promoting deeper penetration for greater effectiveness. An innovative lipid barrier complex reduces inflammation risks associated with TiO2 usage. Products cater to diverse needs with options suitable for babies, children and adults. EltaMD boasts wide spectrum protection against UVB and UVA radiation. Wear time claims surpass two hours even at high water activity levels. All EltaMD products are PABA-free. With continued research and development, future generations of formulations promise even higher wear times and improved water resistance.
