e.l.f. Cosmetics is a makeup and skincare brand that offers professional quality affordable products. The brand is vegan, cruelty-free, and leaping bunny certified. e.l.f. Cosmetics was founded in 2004 by Joseph Shamah and Scott Vincent Borba in Oakland, California. The brand offers innovative makeup for the eyes, lips, and face that is high quality, used by professionals, always cruelty-free, and at affordable drug store prices.
e.l.f. Cosmetics makes high-quality prestige-inspired cosmetics and skincare products at an extraordinary value.
The brand is proud to be 100% vegan and cruelty-free. e.l.f. believes in guilt-free play with major pay-off for minimalists, maximalists, and every look in between. The brand has a gloss for every mood and game-changers for every day.
e.l.f. Cosmetics offers a wide range of best-selling makeup products including eyeshadows, concealers, bronzers, lipsticks, primers for everyday use, durable makeup brushes and accessories that make application a breeze. All their cosmetics are affordable and cruelty-free so customers can buy any product at the best deal of the trendiest products.
Some of the best-selling e.l.f. Cosmetics beauty products under $10 include Power Grip Primer formulated with hyaluronic acid which is beloved by beauty writers and bloggers alike; Bite-Size Eyeshadows which are an entire eyeshadow palette for only $3; Glossy Lip Stain; Black Cherry Sheer Lipstick; Instant Lift Brow Pencil available in five shades; Halo Glow Liquid Filter Complexion Booster for that flawless glow; fan favorite Power Grip Primer among others.
Customers can shop e.l.f. Cosmetics at Ulta Beauty where free shipping offers & free store pickup are available same day.