BetterYou Limited is a British healthcare business founded in 2008 by Andrew Thomas. Its mission statement reads: 'Transforming lives through nutrients with integrity.' BetterYou operates in the dietary supplements category and specializes in transdermal magnesium, using natural products to enhance overall wellbeing.
BetterYou focuses on providing premium quality transdermal magnesium supplements. Magnesium deficiency is common globally, yet most adults don’t know they need more magnesium. BetterYou’s goal is to raise awareness about the importance of magnesium for our bodies and promote better health habits.
Magnesium plays a vital role in sustaining optimal physical and mental health. It helps regulate blood sugar levels, maintain normal blood pressure, keeps bones strong, and supports muscle and nerve function. Plus, adequate magnesium intake may improve sleep and reduce stress.
To address these needs effectively, BetterYou designs cutting-edge delivery systems combined with naturally sourced magnesium salts. These methods allow quick absorption across the skin, ensuring rapid systemic delivery and avoiding gastrointestinal issues related to other forms of supplementation (such as capsules).
This innovative approach makes the supplements a perfect solution for the modern consumer who values convenience and effectiveness. BetterYou’s portfolio includes a comprehensive range of topical oils, bath flakes, mouthwash sprays, creams, lotion bars, and dental care products. Each item addresses specific concerns and areas of application, including sports recovery, relaxation, muscular aches, and stress relief.
BetterYou distributes its products via online retail channels like Amazon UK, independent pharmacies, medical practitioners, distributors, and direct sales. Through its website and dedicated blog posts, the company shares educational content, research papers, and success stories that demonstrate the value of transdermal magnesium.