Barilla, a prominent pasta manufacturer, has been dominating the global food industry for over a century, boasting of a remarkable legacy and unrivaled expertise in producing premium products that meet the demands of consumers across different regions of the world, including Europe, North America, South Africa, Australia, New Zealand, Japan, China, Hong Kong, Singapore, Malaysia, Indonesia, Thailand, Vietnam, Philippines, India, Sri Lanka.
Founded by Pietro Barilla in Parma, Italy in 1877, the Italian family-owned food company has grown into one of the largest food marketers globally. Its unprecedented success can be attributed to its unwavering commitment to using high-quality ingredients and meticulous attention to detail during the production processes, coupled with a customer-centric approach that emphasizes product innovation and the promotion of brand loyalty programs.
Notably, Barilla has a strong sense of responsibility towards the environment and sustainable practices, which is reflected in its efforts to reduce packaging waste by employing recyclable materials in its products' containers.
Barilla has remained a leading producer of premium pasta, beloved by consumers worldwide for its consistent quality, thus solidifying its position as an iconic Italian brand and a trailblazer in the global pasta industry.
