How To Get Free Beauty Samples At Ulta Beauty A Detailed Guide For Rewards Members And Savvy Shoppers

Ulta Beauty has become a go-to destination for beauty enthusiasts seeking high-quality cosmetics, skincare, and haircare products. In recent years, the retailer has expanded its offerings to include free samples for customers—particularly those who are members of its Ulta Beauty Rewards program. These free samples are not only a great way to try new products before purchasing but also an opportunity to discover brands and formulations that might otherwise go unnoticed. This article provides a detailed breakdown of how Ulta Beauty offers free samples, who is eligible, and what types of products are available.

Understanding Ulta Beauty’s Free Sample Program

Ulta Beauty has introduced a free sample kiosk program in partnership with SOS (Sample on the Spot). These kiosks, which operate like vending machines, are strategically placed in select Ulta stores. The program is designed to provide travel-sized samples from leading beauty brands, including cosmetics, skincare, and haircare products.

To qualify for a free sample, customers must be registered members of the Ulta Beauty Rewards program. This program is free to join, and it offers a range of benefits beyond sample access, including points for purchases, exclusive promotions, and birthday gifts. The sample kiosks are currently operational in 10 U.S. locations across five states: New York, Massachusetts, Florida, California, and Texas. These locations include stores in Nanuet and Hartsdale (New York), Woburn (Massachusetts), Jacksonville (Florida), San Mateo and Garden Grove (California), and Austin, Dallas, Fort Worth, and Denton (Texas). The program is still in a pilot phase, and there are plans to expand it to more stores in the near future.

How to Access the Free Sample Kiosks

The process of obtaining a free sample is straightforward for eligible customers:

  1. Join the Ulta Beauty Rewards Program: If you are not already a member, you can join the program by providing your phone number or email address. There is no cost to join, and your membership is tied to your phone number or email for easy access.

  2. Visit an Ulta Store with a Sample Kiosk: Ensure that the Ulta store you visit is one of the 10 participating locations. You can check the list of locations provided in the source documents to confirm availability.

  3. Use the Sample Kiosk: The sample kiosks operate like vending machines. Upon scanning your phone number or entering it manually, you can select one free sample per week. The sample is dispensed automatically, and it is travel-sized.

  4. Frequency of Sample Redemption: Each Ulta Beauty Rewards member is eligible to receive one free sample per week. The week is defined as Sunday through Saturday, aligning with the typical retail week. This ensures that customers have regular access to new and varied samples without being overwhelmed.

  5. Product Variety: The sample kiosks offer a rotating selection of products from a variety of brands. For example, recent offerings have included Clinique, Too Faced, and MAC Cosmetics. The selection is updated periodically to reflect seasonal trends, product launches, and brand promotions.

  6. Accessibility Features: Beyond beauty samples, the kiosks also offer free Rael period care products. These are available to all Ulta guests, not just Ulta Beauty Rewards members. The products are intended for immediate need and are not meant for stockpiling. The inclusion of these essential items demonstrates Ulta’s commitment to serving a broad range of customer needs.

Eligibility and Limitations

There are a few important eligibility and limitation factors to consider:

  • Eligibility: The free sample program is only available to Ulta Beauty Rewards members. While the program is free to join, you must be an active member to access the kiosks.

  • No Purchase Required: One of the most appealing aspects of the program is that it does not require a purchase to redeem a sample. This is a significant advantage over other retailers that may offer samples only with a minimum purchase.

  • Location Restrictions: As of the latest updates, the program is limited to 10 Ulta stores. While expansion is anticipated, customers outside these locations may not have access until the program is rolled out further.

  • Time Limitations: The free sample program operates on a weekly basis, with one sample per week per member. This is designed to ensure fair access for all participants.

  • Product Availability: The sample offerings are subject to brand promotions and in-store availability. Some products may be limited to specific stores or time periods.

Additional Ways to Get Free Samples at Ulta

While the kiosk program is a structured and reliable way to obtain free samples, there are also other opportunities at Ulta for those who are familiar with the store’s practices and policies.

  • In-Store Requests: Ulta employees are not required to provide free samples, but many are willing to do so, especially if the request is made politely. Asking an associate for a small sample of a product like foundation or moisturizer is often successful, particularly if the customer is a regular or has made a purchase recently.

  • Special Promotions and Events: During major sales events like Ulta’s 21 Days of Beauty, the likelihood of receiving free samples increases. These events are often supported by brand partnerships, and stores may receive additional samples to distribute.

  • Prestige Brand Samples: Higher-end brands such as Clinique, Lancôme, and Benefit are more likely to have samples available compared to mass-market brands. Skincare and foundation samples are also more commonly offered than items like lipstick or eyeshadow.

  • Online Sample Offers: For online shoppers, Ulta sometimes provides three free samples with online purchases. This is part of a broader effort to encourage online engagement and customer loyalty.

  • Rewards Program Perks: While not explicitly advertised, Ulta’s Beauty Rewards program offers various benefits that can include sample access. Members who consistently engage with the program—by making purchases, visiting stores, and redeeming points—may find themselves offered personalized samples or promotions.

Comparing Ulta’s Sample Program to Other Retailers

Ulta’s free sample program is distinct from those of other retailers in several ways. For example, Sephora and Target also offer samples, but the structure and accessibility differ.

  • Sephora often provides samples during in-store events or with purchases, but they are not available on a weekly basis.
  • Target may offer free samples, but they are usually limited to specific products or brands and are not tied to a loyalty program.
  • In contrast, Ulta’s structured kiosk program provides predictable access to a variety of travel-sized products. This makes it easier for customers to plan and participate regularly.

Conclusion

Ulta Beauty has established a unique and accessible free sample program that caters to a wide range of beauty enthusiasts. Through its partnership with SOS and the Ulta Beauty Rewards program, customers can enjoy weekly access to travel-sized samples from top beauty brands. The program is structured to ensure fairness and consistency, and it operates without the need for a purchase. While the program is currently limited to 10 select stores, the potential for expansion makes it an exciting development for Ulta’s customer base.

For those who are not yet members, joining the Ulta Beauty Rewards program is a simple and free step that unlocks a host of benefits, including sample access. In addition to the kiosk program, customers can explore other avenues such as in-store requests, special promotions, and online sample offers. With a bit of strategy and engagement, Ulta shoppers can take full advantage of the free samples and other perks the store has to offer.

Sources

  1. Free Samples at Ulta Beauty Kiosks
  2. ULTA is introducing free sample Kiosks at Select Stores
  3. ULTA Coupons, Free Samples and Rewards Program Freebies
  4. Does Ulta Give Samples?
  5. ULTA Free Samples and Store Hacks
  6. How to Get Free Makeup Samples from Ulta