Black Rifle Coffee Company Business Model And Brand Overview

The provided source material does not contain specific information about Black Rifle Coffee Company's free sample programs, promotional offers, or no-cost product trials. Below is a factual summary of the company based on available data.

Black Rifle Coffee Company (BRCC) is a coffee company based in Salt Lake City, Utah, that was founded in December 2014 by former U.S. Army Green Beret Evan Hafer. The company gained national attention in 2017 after pledging to hire 10,000 veterans in response to Starbucks's pledge to hire 10,000 refugees.

Company Background and History

The company began by selling a small volume of its "Freedom Roast" coffee through a friend's apparel website. After experiencing strong sales, Hafer launched his own brand and website to sell coffee and branded accessories. BRCC specializes in its online, direct-to-consumer coffee subscription service, which had over 100,000 subscribers as of 2020.

In 2018, BRCC opened a new coffee roasting facility in Manchester, Tennessee, as part of a $6 million investment in the state. The same year, the company launched Coffee or Die Magazine, an online news and lifestyle publication that reports on military, veteran, law enforcement, and coffee topics. In 2018, BRCC's gross revenue totaled $30 million, and by 2019, the company employed more than 200 people, with 40 percent being veterans of the U.S. military.

Business Model and Product Offerings

Black Rifle Coffee Company specializes in coffee products, along with clothing and mugs. The company operates primarily through an online, direct-to-consumer subscription model. In 2020, BRCC expanded its product line with the release of ready-to-drink canned iced coffee.

As of the time of reporting, BRCC's products were available at approximately 1,700 retail locations across the country. The company also operates physical coffee shops in multiple states including Utah, Texas, Florida, Oklahoma, Georgia, Montana, and Tennessee.

Retail Expansion and Distribution Channels

In addition to its online presence, Black Rifle Coffee Company has established various retail distribution channels. The company's coffee is distributed at some firing ranges, 5.11 Tactical stores, and Bass Pro Shops. On September 29, 2019, BRCC opened its first stand-alone licensed coffee shop in Boerne, Texas.

Sponsorships and Partnerships

Black Rifle Coffee Company has established a significant presence in motorsports. The company sponsors NASCAR drivers Ty Dillon, Noah Gragson, Chase Briscoe, and Matt Crafton. In the American Rally Association, BRCC-sponsored drivers like Travis Pastrana and Dave Carapetyan compete under the Black Rifle Coffee Motor Sports Team name.

Travis Pastrana, whose family has military ties, has a personal endorsement deal with BRCC that began in 2022 after ending his partnership with longtime sponsor Red Bull. The two parties first collaborated for a rally car helicopter jump stunt in 2018. Other athletes supported by BRCC include off-road racer BJ Baldwin and skateboarder Bucky Lasek.

Social and Corporate Initiatives

BRCC has implemented several social and corporate initiatives. In March 2020, the company launched a coffee-donation campaign to support medical and emergency workers, quarantined military personnel and their families, and others working to mitigate the impact of the COVID-19 pandemic.

For a campaign in July 2019, BRCC donated a bag of coffee to a police officer for every bag purchased, in response to a story that six Tempe, Arizona police officers had been asked to leave a branch of Starbucks.

According to reports circa 2021, BRCC employed approximately 550 people, half of whom were veterans, military spouses, or reservists.

Public Perception and Controversies

The company has faced both praise and controversy. BRCC rejected a potential logo for one of its coffee bags featuring a Renaissance-style rendering of Saint Michael the Archangel holding a rifle after being informed that similar imagery was being used by white supremacists.

In May 2020, a Canadian gun ban enacted following the 2020 Nova Scotia attacks was mistakenly thought to include a ban on BRCC, but further inspection revealed that the ban was actually applied to a similarly named Arizona-based "BlackRifle Company".

BRCC has been described as becoming popular among conservatives and has been positioned as a "pro-America" alternative to other coffee brands. The company has also faced criticism, including a remark from one reviewer that its coffee "tastes like burnt dirt".

Conclusion

The provided source material offers extensive information about Black Rifle Coffee Company's business operations, product offerings, retail expansion, sponsorships, and public perception. However, there is no specific information about the company's free sample programs, promotional offers, no-cost product trials, brand freebies, or mail-in sample programs. Consumers interested in such offerings would need to consult official company channels or websites for current information on potential promotions or sample availability.

Sources

1. Black Rifle Coffee Company - Wikipedia
2. Petty GMS Motorsports Press Release
3. JR Motorsports Press Release
4. Coffee or Die Magazine - BRCC Motor Sports Team
5. Black Rifle Coffee Company - BRCC Motor Sports Team
6. Motocross Action - Travis Pastrana Signs with Black Rifle Coffee
7. Military Times - Travis Pastrana and Black Rifle Coffee Partnership
8. CNBC - Dallas Cowboys Partnership Criticism