Avon Sample Programs And Promotional Offers In 2020
Avon has long been known for its direct sales model and product sampling opportunities. In 2020, the company continued to offer various sampling options and promotional deals through its campaigns. Based on available information from Avon's 2020 campaigns, this article examines the sample programs, promotional offers, and catalog options available to consumers and representatives during that year.
Avon Samples for Business Representatives
Avon provides samples primarily for its representatives to use in growing their businesses. According to information from Avon Campaign 22 2020, representatives can purchase samples to introduce customers to top Avon products. The samples are available at a discounted price for representatives, starting at $0.99 each, compared to the regular price of $2 each. These samples enable representatives to demonstrate products directly to potential customers.
The source material highlights that representatives who distribute samples sell 33% more full-size products than those who do not. This statistic underscores the value Avon places on sampling as a sales tool. The samples available in Campaign 22 included products like the NEW Mission Luxereve, suggesting that representatives had access to the latest products to sample.
Additionally, Avon offers business tools such as jewelry forms for displaying products. In Campaign 22, these were available for $2 each (regularly $4.99 each) and included black velvet-like fabric jewelry forms in various styles: Medium Necklace Form, Bracelet Pillow, and "T" Earring Stand. These items help representatives showcase new jewelry pieces at events or for social media photos.
For representatives interested in maximizing their sampling efforts, Avon provides resources such as "Avon Selling Tips: Using Samples" to help them effectively utilize samples in their business activities.
Avon Catalogs and Brochure Access
Avon makes its catalogs available through multiple channels in 2020. Customers can request physical catalogs by mail, particularly after placing their first online order. According to the source material, customers can "get a free catalog by mail upon placing your first online order" or "add a free Avon brochure with your online order." This provides consumers with a tangible resource for browsing products and current promotions.
The digital catalog experience enhanced in 2020 with the introduction of interactive features. Beginning with Campaign 14, customers could access a "digital catalog" that included a virtual makeover tool and shade finder tool to help them select products that matched their preferences and needs. This digital catalog was available through representative websites such as youravon.com/jantunes.
Avon releases new catalogs every two weeks, each representing a new campaign with different products, promotions, and deals. Customers can access these catalogs through their local representatives or online platforms. The catalogs serve as comprehensive guides to current offerings, including new product launches and limited edition items.
Avon also maintains an outlet section featuring archived clearance booklets for customers interested in discounted items from previous campaigns. Additionally, the company provides access to past catalogs, including those from 2019 and 2018, for customers who may have missed previous campaigns or wish to compare offerings over time.
Promotional Offers and Deals
Avon's 2020 campaigns featured various promotional offers and deals across different product categories. While the source material doesn't detail traditional free samples for consumers, it does highlight several purchase-based promotions and limited-time offers.
In Campaign 14 2020, customers could find specific products on sale, such as the Avon Flourish Peony Rose Travel Spray, regularly priced at $12 but available for $6.99 each during the campaign. The Beach Treasures collection, featuring jewelry items, was also discounted from the regular price starting at $12.99 to a sale price starting at $9.99.
Other campaigns offered different types of promotions. For example, some campaigns featured "Buy One Get One Half Price" deals on select products like Cucina Hand Soaps and certain makeup items. Another promotion offered a "FREE SERUM" with the purchase of Green Goddess Facial Oil.
Avon also introduced limited edition products during special occasions and holidays. For Mother's Day 2020, the company offered special packages including a Limited Edition Nesting BEauty Color palette with 12 eye colors, 4 cheek colors, and 2 lip colors, along with a Limited Edition 3-pack of Mattitude lipsticks. Other limited edition items included the Avon Senses Limited Edition Bubble Bath and Limited Edition Avon Candles in various scents.
Avon Shopping Process and Representative Services
Shopping with Avon in 2020 involved several options and considerations. The company allows customers to backorder products from up to two previous campaigns, enabling shoppers to purchase items at prices they may have missed in earlier campaigns.
One significant aspect of Avon's shopping process is the role of representatives. Customers who shop without being attached to a representative pay full price plus shipping costs. However, customers who are linked with a representative receive access to all catalog discounts and free shipping with orders of $60 or more.
Avon representatives provide various services to customers, including assistance with product questions, ordering help, and skincare consultations. The distance is not a limiting factor, as Avon allows representatives to service customers throughout the United States. Representatives can assist customers through multiple channels, including phone, email, Facebook pages, and video chat.
For customers interested in becoming representatives, Avon offers starter kits that include a copy of the latest "What's New" catalog. Representatives can earn income through sales and by developing their teams, as evidenced by the mention of Jennifer Francis, who is described as a "National Leader with Avon" and "tied for NUMBER ONE in the country for personal leader development."
Conclusion
The available information about Avon's sample programs and promotional offers in 2020 reveals a system primarily designed to support representatives in growing their businesses rather than offering traditional free samples to consumers. Representatives have access to discounted samples that can help increase sales of full-size products by 33%, according to Avon's data.
For consumers, Avon provides catalogs both in print and digital formats, with the digital version offering interactive tools like virtual makeovers and shade finders. While traditional free samples aren't prominently featured in the source material, customers can take advantage of various promotional offers, including buy-one-get-one deals and free products with purchase.
Shopping with Avon offers flexibility through backordering options and representative services that can provide discounts and free shipping. The representative model remains central to Avon's business approach, connecting customers with personalized service and special pricing.
For the most current information about Avon's sample programs and promotional offers, customers should consult the latest campaigns through their local representatives or the official Avon website.
Sources
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