National Bagel Day 2026 How To Get Free Bagels And Bagel Deals Across The Us

National Bagel Day is an annual food holiday celebrated on January 15, where restaurants and retail stores roll out special promotions, discounts, and freebie offers to celebrate the classic, ring-shaped bread roll. For consumers across the United States, this day presents a unique opportunity to enjoy bagels, bagel sandwiches, and related products at a reduced cost or for free, often through loyalty programs, promotional events, or limited-time deals. The holiday is a significant event for bagel enthusiasts, deal seekers, and anyone looking for a mid-week treat, as many participating brands offer incentives that can be redeemed in-store, online, or through mobile applications.

The promotions for National Bagel Day typically vary by brand and location, with some offers available nationwide and others dependent on regional participation. Key details often include requirements for membership in a rewards program, minimum purchase thresholds, and specific redemption methods. For the upcoming National Bagel Day in 2026, several national and regional bagel chains, as well as grocery stores, have announced or predicted promotions. This article outlines the confirmed and anticipated deals, eligibility rules, and steps to access these offers, based on information from promotional announcements and deal-tracking sources.

Confirmed and Predicted National Bagel Day 2026 Deals

A variety of businesses are expected to participate in National Bagel Day 2026, offering everything from free bagels to discounted bagel sandwiches. The following deals have been reported or predicted by deal-tracking websites and brand announcements. Consumers should note that participation may vary by location, and it is advisable to check with local outlets or official brand websites for the most current information.

Einstein Bros. Bagels

Einstein Bros. Bagels, a national bagel chain, is offering a free Bagel & Shmear with any purchase on January 15, 2026, in celebration of National Bagel Day. When ordering in-bakery, customers will need to mention "National Bagel Day" to redeem the offer. This promotion is available at participating locations nationwide.

Bruegger’s Bagels

Bruegger’s Bagels, known for its New York-style bagels, is providing a free bagel and cream cheese with purchase for members of the Bruegger’s Rewards loyalty program. This offer is valid throughout January 2026, starting on National Bagel Day. The promotion is available at participating locations across the U.S.

Jeff’s Bagel Run

Jeff’s Bagel Run is offering a free bagel with any coffee purchase on National Bagel Day. Customers can choose from classic flavors like poppy seed, cinnamon sugar, and everything, or unique options such as cacio e pepe and rosemary salt. This deal does not specify a requirement for rewards membership.

THB Bagelry & Deli

THB Bagelry & Deli is giving THB rewards members a free bagel and cream cheese with any in-app purchase of $2 or more on National Bagel Day 2026. The offer is limited to rewards program participants and requires an in-app transaction.

Barry Bagels

Barry Bagels is predicted to offer a free bagel with cream cheese when customers order a bagel (with cream cheese or flavored cream cheese) and a drink on National Bagel Day 2026. This prediction is based on historical patterns, and the deal has not been officially confirmed by the brand.

Biggby Coffee

Biggby Coffee is predicted to offer 50% off bagel sandwiches on National Bagel Day 2026. This prediction is based on the brand's historical promotional patterns for the holiday.

Goldberg's Fine Foods

Goldberg's Fine Foods is offering a free bagel with cream cheese with any purchase on National Bagel Day 2026. The offer is limited to one per customer.

H&H Bagels

H&H Bagels is offering a free bagel spread sandwich for H&H Rewards members on National Bagel Day 2026. The offer is valid for online or in-store orders.

Noah's NY Bagels

Noah's NY Bagels is offering a free bagel & shmear for rewards members on National Bagel Day 2026.

Stop & Shop

Stop & Shop GO Rewards members can grab a free bakery bagel from January 9 to 15, 2026, with no purchase necessary. Flavors include Plain, Everything, Sesame, Cinnamon Raisin, Blueberry, Egg, Asiago, Poppy Seed, Onion, and Whole Grain. To receive the digital coupon, members need to check into the Savings Station kiosk. Non-members can sign up for free at the kiosk.

Publix

Publix is offering a BOGO (buy one, get one free) deal on Dave's Killer Bread Bagels in celebration of National Bagel Day 2026.

Albertsons, Target, and Other Retailers

Deal-tracking sources predict that Albertsons and Target may offer discounts or promotions on bagels for National Bagel Day 2026. Specific details for these retailers have not been confirmed.

Eligibility and Redemption Methods

Access to National Bagel Day deals often depends on specific eligibility criteria and redemption methods. Understanding these requirements can help consumers successfully obtain the promotions.

Membership in Rewards Programs

Many deals require membership in a brand's loyalty or rewards program. For example: - Einstein Bros. Bagels: The free Bagel & Shmear with purchase is available to rewards members. Non-members can join online to access the deal. - Bruegger’s Bagels: The free bagel and cream cheese with purchase is exclusively for Bruegger’s Rewards members. - THB Bagelry & Deli: The free bagel and cream cheese with an in-app purchase of $2 or more is for THB rewards members. - H&H Bagels: The free bagel spread sandwich is for H&H Rewards members. - Noah's NY Bagels: The free bagel & shmear is for rewards members. - Stop & Shop: The free bakery bagel is for GO Rewards members.

Some brands allow customers to sign up for their rewards programs at no cost. For instance, Stop & Shop GO Rewards members can sign up for free at the Savings Station kiosk.

Purchase Requirements

Several deals require a purchase to redeem the offer: - Einstein Bros. Bagels: A free Bagel & Shmear with any purchase. - Bruegger’s Bagels: A free bagel and cream cheese with purchase. - THB Bagelry & Deli: A free bagel and cream cheese with an in-app purchase of $2 or more. - Jeff’s Bagel Run: A free bagel with any coffee purchase. - Barry Bagels (predicted): A free bagel with cream cheese when ordering a bagel and drink. - Goldberg's Fine Foods: A free bagel with cream cheese with any purchase.

Conversely, Stop & Shop offers a free bakery bagel with no purchase necessary for GO Rewards members.

Redemption Methods

The method of redemption varies by brand: - In-Bakery Orders: For some brands, like Einstein Bros. Bagels, customers must mention "National Bagel Day" when ordering in-bakery. - In-App or Online Orders: Several promotions require ordering through the brand's mobile app or website, such as THB Bagelry & Deli and H&H Bagels. - Digital Coupons: Stop & Shop requires members to check into the Savings Station kiosk to receive a digital coupon in their rewards account. - In-Store Purchase: For retail deals like Publix's BOGO offer, customers must purchase the product in-store.

Geographic and Location-Specific Participation

Participation in National Bagel Day deals may vary by location. For example, Bruegger’s Bagels' promotion is valid at participating locations nationwide, but not all locations may offer the deal. Similarly, Albertsons and Target's participation is predicted and may not be available at all stores. Consumers are advised to check with their local stores or visit the brand's official website for confirmation.

Additional Context and Historical Patterns

National Bagel Day is a recurring holiday, and brands often follow similar promotional patterns each year. For instance, Einstein Bros. Bagels has historically offered free breakfast sandwiches with purchase for rewards members throughout January, starting on National Bagel Day. Bruegger’s Bagels has also consistently offered free bagels and cream cheese with purchase for rewards members in January.

Some deals are based on predictions rather than official announcements. For example, Barry Bagels and Biggby Coffee's offers for 2026 are predicted based on the brands' historical activities. These predictions are made by deal-tracking websites but should be treated as unconfirmed until officially verified by the brands.

The holiday also highlights the importance of loyalty programs. Many brands use National Bagel Day to encourage sign-ups for their rewards programs, offering exclusive deals to members. This strategy benefits both the brands and consumers, as members receive ongoing discounts and freebies.

Conclusion

National Bagel Day 2026 offers a variety of opportunities for U.S. consumers to enjoy free bagels, discounted bagel sandwiches, and other promotions from popular brands like Einstein Bros. Bagels, Bruegger’s Bagels, Jeff’s Bagel Run, THB Bagelry & Deli, Stop & Shop, and more. To access these deals, consumers should pay attention to eligibility requirements, such as membership in rewards programs or minimum purchase thresholds, and follow the specific redemption methods outlined by each brand. While many offers are confirmed for January 15, 2026, some are based on predictions and may require verification closer to the date. Shoppers are encouraged to check local participating locations and official brand communications for the most accurate and up-to-date information. By planning ahead and understanding the terms of each promotion, consumers can make the most of this annual food holiday.

Sources

1. First for Women
2. The Krazy Coupon Lady
3. USA Today