National Cookie Day 2025 Guide Free Cookies Bogo Deals And Loyalty Rewards

National Cookie Day on December 4, 2025, offers U.S. consumers numerous opportunities to secure free cookies and discounted treats through brand loyalty programs, mobile app purchases, and specific in-store promotions. The deals span major chains including Jimmy John's, Panera Bread, Insomnia Cookies, Great American Cookies, Crumbl, and others. Most offers require membership in a rewards program or a specific purchase action, and many are limited to the December 4 timeframe, though some extend through the surrounding weeks.

Major Restaurant and Bakery Chains

Several national restaurant and bakery chains have announced specific giveaways for National Cookie Day. Participation generally requires downloading a brand app or joining a digital loyalty program.

Jimmy John’s

Jimmy John’s offers a free Holiday Magic Cookie to JJ Rewards members. This limited-time treat is described as a sugar cookie baked with festive red and green milk chocolate M&Ms and topped with a sparkling winter sprinkle mix. * Eligibility: Must be a JJ Rewards member. * Redemption: Requires a mobile or app purchase of $5 or more. The deal is valid from December 4 through December 8. * Charitable Component: During this period, Jimmy John’s will donate 50 cents to the Jimmy John's Foundation (partnering with Boys & Girls Clubs of America) for every limited-edition Chocolate Peppermint Cookie sold.

Panera Bread

Panera Bread provides a buy-one, get-one-free (BOGO) cookie reward for MyPanera members. * Eligibility: Must be a member of the MyPanera loyalty program. * Redemption: The offer is valid on December 4 across any ordering channel (in-store, online, or app).

Insomnia Cookies

Insomnia Cookies offers a specific giveaway for early visitors and a contest for a year of free cookies. * The Freebie: The first 100 Insomnia Rewards members to visit a store on December 4 receive a free Snowball Classic cookie (a sugar cookie stuffed with buttercream and topped with powdered sugar and edible glitter). * The Grand Prize: One cookie at each of the chain’s 350 locations contains a purple buttercream filling. The customer who finds this specific cookie wins "free cookies for a year." * Claim Process: To claim the grand prize, customers must take a photo of the cookie with their receipt and upload it via the provided QR code or by visiting https://woobox.com/fippdi by 3 a.m. PST on December 6.

Great American Cookies

Great American Cookies is offering a free cookie through its digital platform. * The Offer: A free Regular Original Chocolate Chip or Sugar Cookie. * Eligibility: Available exclusively to Great American Cookies Rewards members. * Redemption: Must be redeemed via the Great American Cookies app on December 4.

Crumbl

Crumbl is running a "6-7" promotion (referencing the viral trend). * The Offer: A free cookie (or other dessert) with the purchase of a Large 6-Pack. * Redemption: Valid in-shop only on December 4.

Retail and Grocery Brands

Offers in this category focus on baking mixes, loyalty app rewards, and online shipping deals rather than ready-to-eat cookies.

Nestlé Toll House

Nestlé Toll House is giving away "Cookie Taco" kits online. * Availability: Begins at 2 p.m. ET on December 4. * Mechanics: First-come, first-served while supplies last. * Contents: The kit includes a Nestlé Toll House Chocolate Chip Cookie Dough Roll, Semi-Sweet Chocolate Morsels, a taco stand, and a $25 gift card for additional ingredients (eggs, etc.).

Pepperidge Farm

Pepperidge Farm is offering a digital "cookie gram" service. * The Offer: Consumers can send a free cookie gram containing two full bags of Chessmen Holiday Nog and Milano Mint Chocolate cookies with a personalized note. * Availability: Starts at 9 a.m. ET on December 4. * Restrictions: Offer valid while supplies last.

Betty Crocker

Betty Crocker offers a mix of cashback and recipe content rather than direct free samples. * Ibotta Cashback: Shoppers can receive cash back when purchasing Betty Crocker mixes through the Ibotta app. * 24 Days of Cookies: A digital recipe series featuring a new creator sharing a unique cookie recipe daily at bettycrocker.com/christmas-cookies, starting November 29, 2025.

McCormick and Milk Bar

McCormick and Milk Bar have partnered for a specific cookie product. * The Product: McCormick x Milk Bar Eggnog English Toffee Cookies. * Availability: Available for nationwide shipping through December 31 on the Milk Bar website. * Recipe Access: The recipe is available on the McCormick website.

My Better Batch

This brand offers a "buy one, get one free" deal on baking mixes. * The Offer: Buy one Classic Sugar Cookie Mix online on December 4, get a second one free.

Convenience Stores and Other Retailers

Various convenience stores and retailers participate with app-based offers and loyalty program discounts.

Circle K

Circle K app users can receive a free fresh-baked cookie at participating locations. * Restrictions: While supplies last.

&Rewards (7-Eleven/Speedway)

Members of the &Rewards loyalty program can get half off freshly baked cookies.

Quizno's

Quizno's offers a free cookie with a minimum purchase. * The Offer: Receive a free cookie with any $5 purchase.

Shoppers with Loyalty Cards

A general offer noted for shoppers with a loyalty card allows scoring two Hot Cocoa cookies with the purchase of a 12-pack of Bakery Fresh Cookies.

In-Store and Location-Specific Giveaways

Some offers are strictly limited to physical locations and specific quantities.

Harry Potter Shops

Harry Potter Shops in New York (935 Broadway) and Chicago (676 N. Michigan Ave) will distribute a free Sweater Cookie to the first 100 fans on National Cookie Day.

Maman

The cafe and bakery chain Maman offers an upgrade on cookie boxes. * The Offer: Upgrade from an 8-cookie box to a 12-cookie box. * Redemption: Valid on all blue-and-white boxes purchased online using the code COOKIEDAYUP4.

Subway

Subway partners with delivery services for extended cookie deals. * DoorDash: Free six-pack of cookies with a $25+ spend from December 2–17. * Uber Eats: Free six-pack of cookies with a $25+ spend from December 1–14. * Redemption: No codes needed.

Conclusion

National Cookie Day 2025 presents a diverse range of opportunities for consumers to obtain free cookies or significant discounts. The most reliable method for securing these offers is joining the loyalty programs of brands such as Jimmy John’s, Panera Bread, Great American Cookies, and Insomnia Cookies prior to December 4. While many deals are concentrated on the holiday itself, others, particularly those involving delivery apps like DoorDash and Uber Eats, extend throughout the first half of the month. Consumers should be aware that most "free" offers are contingent on a purchase or specific app usage, and all are subject to availability while supplies last.

Sources

1. AARP
2. USA Today
3. Living on the Cheap
4. Woman's World
5. Delish