Understanding The Strat True Locals Program For Las Vegas Residents
The STRAT Hotel, Casino & Tower, located on the north end of the Las Vegas Strip, has introduced a specific rewards program tailored for local residents. Known as the STRAT True Locals program, this initiative is designed to provide exclusive discounts and perks to individuals living in Southern Nevada. Unlike general casino loyalty programs that target tourists, this scheme focuses on rewarding the local community with benefits across dining, entertainment, gaming, and hotel stays. The program operates as a subset of the broader True Rewards loyalty system owned by Golden Entertainment, Inc.
This article details how the STRAT True Locals program functions, the eligibility requirements for participation, the specific benefits available to members, and the steps required to access these rewards. It draws exclusively from verified announcements and descriptions provided by the casino and news outlets covering the launch.
Program Overview and Origins
The STRAT True Locals program was launched to recognize and reward Southern Nevada residents with value on various offerings within the property. Golden Entertainment, the parent company of the STRAT, integrated this local-focused tier into its existing True Rewards player loyalty program. The primary goal is to incentivize local visitation by offering exclusive perks that are not available to the general public or tourists.
According to the launch details, the program is part of an innovative guest loyalty strategy. It emphasizes savings on dining, entertainment, gaming, and staycations. The STRAT aims to compete for the local market segment by providing tangible benefits that make visiting the property more attractive for residents during the week.
Eligibility and Registration Requirements
Participation in the STRAT True Locals program is strictly limited to residents of Southern Nevada. There are specific criteria that potential members must meet to qualify for the benefits.
- Residency: Participants must reside within 50 miles of the STRAT. This covers the Southern Nevada region.
- Age: Members must be at least 21 years old.
- Identification: A valid Nevada driver’s license or other approved proof of residency is required at the time of registration and when redeeming benefits.
- Membership Status: Membership in both the True Rewards program and the STRAT True Locals program is free of charge.
For individuals who are already members of the True Rewards program, they can obtain their STRAT True Locals card by visiting the True Rewards Center desk located at the STRAT. New members must register to join the program. While a specific online registration URL was provided in the source material (www.STRATTrueLocals.com), the verification of residency and issuance of the physical card appears to be handled on-site or through the existing True Rewards infrastructure.
Benefits and Perks
The STRAT True Locals program offers a variety of benefits that are accessible Sunday through Thursday. These perks span several categories of the hotel and casino operations.
Entertainment and Attractions
One of the standout benefits is access to the STRAT’s observation deck. Members receive free admission to the observation deck, which offers panoramic views of the Las Vegas Strip. Additionally, locals can purchase tickets for shows and thrill rides at a 50% discount. This provides a significant saving for residents looking to enjoy the attractions located high above the Strip.
Dining and Gaming
The program emphasizes dining and entertainment benefits. Members can expect exclusive discounts on food and beverages at the STRAT’s restaurants and lounges. While the specific percentage discounts on dining were not detailed in the provided text, the focus on "unbeatable value" suggests substantial savings compared to standard pricing.
Regarding gaming, the program offers potential perks beyond just the ability to gamble. These include access to exclusive locals-only events, point multipliers on gaming play, and entry into tournaments. These benefits are designed to enhance the gaming experience for local players who frequent the casino.
Hotel Stays and Parking
Locals can enjoy major savings on hotel stays, making staycations more affordable. The program promotes "midweek escapes" with discounted rates for True Locals members.
Another highly valued benefit is free parking. While many Las Vegas casinos have implemented paid parking policies, the STRAT True Locals program offers free parking at the STRAT seven days a week for True Rewards members who are Las Vegas locals. This applies regardless of the day, whereas other benefits of the program are restricted to Sunday through Thursday.
How to Access Benefits
To access the benefits of the STRAT True Locals program, members must follow a specific process when visiting the property.
- Visit the STRAT: Members must physically visit the STRAT Hotel, Casino & Tower to redeem most benefits, particularly those requiring identification verification.
- Present Identification: When accessing dining, entertainment, or gaming perks, participants must show a valid form of Nevada identification.
- Show True Rewards Card: In addition to the Nevada ID, members must present their True Rewards card. This card links the member to the True Locals tier and allows the system to track play and redeem offers.
It is important to note that the benefits are available Sunday through Thursday. However, the free parking benefit is an exception and is available seven days a week.
Comparison to Standard True Rewards
The STRAT True Locals program is a derivative of the Golden Entertainment True Rewards program. While the standard True Rewards program is open to anyone who signs up, the True Locals tier adds a layer of benefits specifically for residents. Standard True Rewards members may earn points on gaming and redeem them for various rewards, but they do not automatically receive the local-specific discounts on dining, shows, and parking unless they also qualify as a Southern Nevada resident and upgrade to the True Locals designation.
Strategic Importance for the STRAT
The introduction of this program reflects a strategic move by Golden Entertainment to capture a larger share of the local market. By offering free parking—a rarity on the Strip—and significant discounts on entertainment and dining, the STRAT positions itself as a convenient and affordable destination for Las Vegas residents. The program aims to drive traffic during the typically slower midweek periods (Sunday through Thursday) by rewarding locals for choosing the STRAT over competitors.
Conclusion
The STRAT True Locals program is a dedicated loyalty scheme for Southern Nevada residents aged 21 and older. It provides free admission to the observation deck, 50% off shows and thrill rides, discounts on dining and hotel stays, and exclusive gaming perks. A key differentiator is the offer of free parking seven days a week. Membership is free and requires a valid Nevada ID and enrollment in the True Rewards program. For locals seeking a staycation or entertainment options with valuable perks, the program offers a structured way to save at the STRAT.
Sources
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