Promoting Free Product Offers On Snapchat Methods And Advertising Options

The provided source material focuses exclusively on methods for promoting a Snapchat account or specific content on the Snapchat platform. It does not contain information regarding the distribution of free samples, promotional offers, no-cost product trials, brand freebies, or mail-in sample programs. Consequently, the following article addresses how entities can utilize Snapchat to promote their presence and content, based entirely on the documentation provided.

Overview of Snapchat Promotion Capabilities

Snapchat provides several mechanisms for users and businesses to increase the visibility of their accounts and content. According to the documentation, promoting a Snapchat account is essential for expanding online advertising presence and reaching a wider audience. The platform distinguishes between organic promotion methods—such as utilizing Snapcodes and cross-platform sharing—and paid advertising options facilitated through the "Promote" feature and Snapchat Ads Manager.

The "Promote" feature allows users to boost existing content directly from the Snapchat app or via desktop, offering a streamlined interface for mobile ad creation. This tool is designed to help users get more views on their content, gain more Public Profile followers, drive website traffic, or increase calls and texts. Snapchat Ads Manager offers a more robust suite of advertising options and greater control over campaign management.

Organic Promotion Strategies

Organic promotion involves leveraging existing assets and other channels to direct traffic to a Snapchat account without utilizing paid advertising. The source material outlines several established methods for this type of promotion.

Utilizing Snapcodes and Personalized URLs

A Snapcode is described as a unique QR code-like image that contains Snapchat profile information. These codes can be shared on websites, in email newsletters, or across other social media platforms to encourage users to scan and follow the account. Personalized URLs serve a similar function, directing users to a specific profile or content within the app. Including these links in email newsletters, on a website, or in social media bios is cited as an effective way to reach existing audiences and incentivize engagement.

Cross-Platform and Offline Integration

Promoting a Snapchat account can be achieved by leveraging other social media platforms. Strategies include sharing the Snapcode or username in bios, creating teaser content, hosting Q&A sessions, or partnering with influencers who have a strong presence on those platforms. Additionally, the documentation suggests integrating Snapchat into offline marketing campaigns, such as displaying a call-to-action on physical marketing materials or at events.

Creative and Collaborative Content

Creating engaging Snap stories is a key component of organic growth. The documentation suggests hosting exclusive events, sharing behind-the-scenes content, or collaborating with other brands or influencers for account takeovers. These creative approaches aim to provide value to potential followers and encourage them to engage with the brand on a more personal level.

Paid Promotion via the "Promote" Feature

Snapchat offers a "Promote" feature that allows users to boost specific content directly from the app or desktop. This feature is intended for users who have a Public Profile and wish to reach more people with their existing content.

Eligibility and Content Selection

To use the Promote feature, a user must have a role on the Public Profile, specifically being an Account Admin, Campaign Manager, or Organization/Business Admin on the connected ad account. Users can promote any Spotlight Post, Public Story, or Saved Content from their Public Profile. The documentation advises considering promoting content that has higher engagement and videos that focus on a single, authentic message.

Cost and Performance Metrics

The documentation provides average cost estimates for advertisers optimizing for specific goals using the Promote feature: * More Followers: Advertisers see an average cost of $0.05 per follow. * More Views: Advertisers see an average cost of $0.57 cost per mille (CPM). * More Website Visits: Advertisers see an average cost of $0.17 cost per click.

When content is promoted via this feature, it appears as an ad, and viewers will be able to tell that the content has been promoted.

Setup Process

The setup process for Promote differs slightly between mobile and desktop environments.

In-App Promotion: 1. Open the Snapchat app and navigate to "My Profile" by tapping the avatar in the top left corner, then tap the Public Profile. 2. Choose the content to promote (Spotlight post, Public Story, or Saved Content). 3. Tap the Promote button located in the top right corner of the content. 4. Set up the ad by selecting the goal, audience, budget, and campaign duration, then preview and promote.

Desktop Promotion: 1. Log in to Profile Manager to view the Public Profile. 2. Choose the content to promote under the “Public Stories,” “Saved Stories,” or “Spotlights” tab. 3. Tap the Promote Snap button, then select the Snap Promote tile on the next screen. 4. Set up the ad by selecting the goal, audience, budget, and campaign duration, then preview and promote.

Advanced Advertising Options

Beyond the simplified "Promote" feature, Snapchat offers more comprehensive advertising tools through Snapchat Ads Manager and specific ad formats.

Snapchat Ads Manager

Snapchat Ads Manager enables users to promote posts as ads on Snapchat but provides more advertising options and control over campaigns compared to the Promote feature. This tool is suitable for users looking to create more complex campaigns or utilize advanced targeting capabilities.

Targeting Capabilities

Snapchat offers advanced targeting options that allow advertisers to reach specific demographics. These factors include age, location, gender, and interests. Utilizing these targeting options ensures that ads are shown to the most relevant audience for a specific campaign.

Specific Ad Formats

The source material mentions several ad formats that can be used to promote a brand or offers: * Snap Ads: These are full-screen video ads that appear between Stories. They can be used to promote offers directly to users who may not be following the account. * Sponsored Lenses: These allow brands to create branded lenses with interactive elements or special effects. Users can apply these lenses to their selfies, providing an engaging way to interact with the brand. * Sponsored Geofilters: These are location-specific filters that users can apply to their Snaps. Brands can create branded geofilters for events, landmarks, or popular areas to enable users to discover and engage with the brand while sharing location-specific content. * Discover: This feature showcases content from publishers and brands. Utilizing Discover can help reach a wider audience beyond existing followers. * Snapchat Shop: While primarily a shopping feature, it allows users to discover products directly within the app, providing a seamless experience for promoting products.

Conclusion

The provided documentation outlines a structured approach to promoting a Snapchat presence, utilizing both organic and paid strategies. Organic growth relies on cross-platform integration, the use of Snapcodes and personalized URLs, and the creation of engaging content. For users seeking faster or more targeted reach, Snapchat offers the "Promote" feature for boosting existing content and the more comprehensive Snapchat Ads Manager for full campaign control. These tools, combined with advanced targeting and specific ad formats like Snap Ads, Sponsored Lenses, and Geofilters, provide a framework for increasing visibility and engagement on the platform.

Sources

1. How to Promote Your Snapchat
2. Snap Promote
3. How to Promote a Snap In-App
4. How to Use Snapchat to Promote Limited Time Offers and Sales