7-Eleven Slurpee Day 2025 Free Slurpees Loyalty Perks And Tongue Tattoo Promotions

July 11 marks an annual tradition for 7-Eleven, celebrating the convenience chain’s birthday with a nationwide free Slurpee promotion. Since 2002, the company has offered customers a complimentary frozen drink on this date, known widely as Slurpee Day. In 2025, the celebration includes the standard free 12-ounce Slurpee for all customers, alongside expanded offers for loyalty program members, limited-time merchandise, and a unique promotional item called "Tongue-toos." The event spans approximately 7,800 7-Eleven stores, as well as participating Stripes and Speedway locations.

The core offer available to all customers on July 11 is a free 12-ounce Slurpee. This deal requires no purchase and is available while supplies last. Although stores rarely run out of Slurpees during the promotion, availability is not guaranteed at all times of the day. The promotion is active from 11 a.m. to 7 p.m. local time at participating locations.

For members of the 7Rewards and Speedy Rewards loyalty programs, 7-Eleven has structured several additional benefits. Members who scan their rewards information at checkout on July 11 will unlock a coupon for a second free small Slurpee. This coupon is valid for redemption anytime through July 31. Additionally, loyalty members at select 7-Eleven and Speedway locations can obtain "Tongue-toos," a first-of-its-kind temporary tongue tattoo activated by Slurpee. The tattoo features the brand’s signature "S" and appears in blue, green, red, or purple after contact with the drink. The specific locations offering Tongue-toos are listed on 7-Eleven's website.

Beyond free drinks, 7-Eleven introduced several other promotions for 2025. A special flavor, Mountain Dew Infinite Swirl—a blue pineapple-berry blend—returned to stores in Big Gulp and Slurpee form, as well as in 20-ounce bottles. On July 11 only, customers using the 7NOW Delivery app could receive $7.11 off a purchase of $20 or more by applying the promo code 711DAY. Furthermore, the company offered a chance to win $5,000 daily through an in-app game available via the 7-Eleven and Speedway app.

7-Eleven also released limited-edition birthday merchandise through its official online shop, 7Collection™. The Birthday Collection capsule includes items for customers who share a birthday with the chain or wish to display brand pride.

Free Slurpee Offer Details

The primary offer for all customers on July 11 is a free 12-ounce Slurpee. No purchase is necessary to receive the drink. The promotion is valid at all participating 7-Eleven, Stripes, and Speedway stores nationwide. The offer is active during specific hours: 11 a.m. to 7 p.m. local time on July 11. While the chain states that stores rarely run out of Slurpees, the "while supplies last" disclaimer indicates that availability is finite. Customers are advised to plan their visit accordingly, particularly later in the afternoon.

Loyalty Program Benefits

7-Eleven’s loyalty program, known as 7Rewards, and the Speedy Rewards program associated with Speedway stores, provide exclusive perks during Slurpee Day.

• Second Free Slurpee: Members who scan their rewards information at checkout on July 11 receive a coupon for an additional free small Slurpee. This coupon must be redeemed by July 31.
• Tongue-toos: This promotional item is exclusive to loyalty members. It is a temporary tongue tattoo activated by the consumption of a Slurpee. The tattoo is shaped like the brand’s "S" and is available in four colors. These are distributed at select 7-Eleven and Speedway locations only. A list of participating stores offering Tongue-toos is available on the 7-Eleven website.

How to Join 7Rewards

Customers can join the 7Rewards loyalty program using the 7-Eleven mobile app. Membership allows users to scan their rewards information during purchases to accumulate points and redeem offers, such as the additional Slurpee coupon available on Slurpee Day.

Additional Promotions and Offers

In conjunction with Slurpee Day, 7-Eleven offered several other incentives in 2025.

• Mountain Dew Infinite Swirl: This limited-edition flavor returned to stores in Big Gulp and Slurpee formats. It was also available in 20-ounce bottles.
• 7NOW Delivery Discount: On July 11 only, the 7NOW Delivery app featured a discount of $7.11 off orders totaling $20 or more. The promo code "711DAY" was required to activate this offer.
• Daily Cash Sweepstakes: Through the 7-Eleven and Speedway app, customers had the opportunity to win $5,000 daily via an in-app game mechanic.

Merchandise

7-Eleven sells branded merchandise through its official online retailer, 7Collection™. For Slurpee Day 2025, the retailer released a "Birthday Collection" capsule. This merchandise is available for purchase by customers wishing to celebrate the chain's birthday.

Store Participation

The free Slurpee offer is valid at approximately 7,800 7-Eleven stores across the United States. Participating Stripes and Speedway locations also honor the free 12-ounce Slurpee offer. However, specific promotions such as the Tongue-toos are limited to select 7-Eleven and Speedway stores, with a store locator provided on the company's website to identify participating locations.

Historical Context

7-Eleven has celebrated its birthday with free Slurpees since 2002. The signature slushy drink was invented in 1966. The free 12-ounce offer has remained unchanged since the inception of the birthday promotion, though the company has added loyalty benefits and other perks in recent years. In 2025, the chain celebrated its 98th birthday.

Conclusion

The 2025 7-Eleven Slurpee Day offered a tiered approach to freebies. All customers could access a free 12-ounce Slurpee on July 11 between 11 a.m. and 7 p.m. at participating locations. Loyalty members received enhanced value through a coupon for a second free drink redeemable through the end of July and access to the limited Tongue-too promotion at select stores. Additional financial incentives, such as the $7.11 delivery discount and the $5,000 daily sweepstakes, were tied to app usage and specific purchase behaviors. The event coincided with the return of a special beverage flavor and the release of branded merchandise.

Sources

1. NBC DFW: 7-Eleven Free Slurpee Day 2
2. USA Today: Free Slurpee Day 2025
3. Time Out: 7-Eleven Slurpee Day 2025
4. Today: 7-Eleven Free Slurpee Day 2025
5. New York Post: 7-Eleven Free Slurpee Day 2025