Weigels 12 Days Of Christmas 2025 Daily Free Items And Rewards Through Myweigels Rewards App

Weigel’s, a U.S.-based convenience store chain, has launched its 12 Days of Christmas promotional campaign for 2025, running from December 13 through December 24. The program is structured to deliver daily free items, exclusive in-app games, bonus rewards, and VIP access to participants. All promotional activities are powered through the MyWeigel’s Rewards platform, which serves as the central hub for the campaign. The initiative is designed with a focus on the guest experience, reflecting Weigel’s investment in creating meaningful moments through loyalty, technology, and community connection during the holiday season.

The campaign is accessible to both new and existing customers of Weigel’s. Ahead of the official launch on December 13, current MyWeigel’s Rewards members received VIP access inside the app. This early access provided a full preview of the offers that would be available throughout the 12-day period. According to Weigel’s, this early look allowed guests to plan ahead, engage more intentionally, and feel recognized for their loyalty. The program is not limited to in-store purchases; it is designed to meet guests where they are, whether they are stopping in for fuel, food, or everyday essentials.

Daily Free Items and In-App Games

The core component of the 12 Days of Christmas campaign is the distribution of daily free items. Each day from December 13 to December 24, participants can claim a free item through the MyWeigel’s Rewards app. These free items are layered alongside ongoing offers, such as Weigel’s Wednesday promotions, to provide continuous value throughout the holiday period.

In addition to daily free items, the program includes exclusive in-app games. A key feature is the return of the Weigel’s Scratch Game for December. Through this game, guests can scratch daily to win free private label products. This element of the campaign is designed to reinforce value through brands that guests already trust. The Scratch Game also provides an opportunity to earn entries into a sweepstakes. Participants can scratch to earn entries into the Scratch Game Sweepstakes, with the chance to win Lottery Books in $1, $2, $3, and $5 denominations.

To further enhance engagement, Weigel’s has introduced 12 Days of Christmas Streaks. This feature rewards participants for consistent daily interaction. Guests earn daily bonus points simply by checking in consistently within the app. This mechanism rewards loyalty without requiring complex actions or purchases.

Technology and Digital Strategy

The 12 Days of Christmas campaign is delivered through a coordinated digital strategy supported by technology partners PDI and Rovertown. This partnership enables seamless execution across multiple digital channels, including app takeovers, push notifications, email messaging, and personalized offers. The use of these technologies allows Weigel’s to manage the campaign efficiently and provide a consistent user experience.

The MyWeigel’s Rewards app is the exclusive platform for accessing all campaign features. The app itself has seen significant engagement, with Weigel’s Arcade, a feature within the app, surpassing 1 million plays after its launch in January. Developed in partnership with Rovertown, Weigel’s Arcade and the Coin Catalog are described as innovative digital experiences designed to bring fun and rewards to families in the community. This existing infrastructure supports the 12 Days of Christmas campaign, providing a familiar and reliable platform for users.

Eligibility and Participation Requirements

Participation in the 12 Days of Christmas campaign requires downloading the MyWeigel’s Rewards app and creating a rewards account. The program is open to all guests, including those who are not current members, although existing members received the benefit of VIP preview access. There is no indication in the source material that a purchase is required to participate in the daily free item offers or the in-app games. The program is designed to be accessible to anyone with the app, regardless of their shopping frequency.

The campaign is geographically limited to the areas where Weigel’s operates convenience stores. Weigel’s is a U.S.-based retailer, so the offers are available to U.S. consumers within the company’s service areas. The source material does not specify any age restrictions or other eligibility criteria beyond having access to the app and being within the operational region.

Redemption Process

The redemption process for daily free items and other rewards is conducted entirely through the MyWeigel’s Rewards app. Participants must open the app each day to access the available offers. For the daily free items, users can claim the offer directly within the app. The specific process for redeeming the free item in-store is not detailed in the source material, but it typically involves presenting a barcode or digital coupon from the app at the point of sale.

For the Scratch Game, participants can scratch daily within the app to reveal if they have won a free private label product or an entry into the sweepstakes. The sweepstakes entries are automatically tracked through the app. The Lottery Books won through the sweepstakes would likely be delivered digitally or available for in-store pickup, though the source material does not specify the delivery method for these prizes.

The 12 Days of Christmas Streaks feature operates automatically. Participants earn daily bonus points by checking in consistently within the app. These points are likely added to the user’s rewards balance, which can be redeemed for future offers or discounts.

Comparison to Other Holiday Promotions

While the provided source material focuses exclusively on Weigel’s 12 Days of Christmas campaign, it is useful to understand how this type of promotion compares to other holiday offers. Many retailers and brands run similar "12 days" or advent calendar-style promotions during the holiday season. These campaigns often involve daily free samples, discounts, or exclusive content.

Weigel’s campaign is notable for its integration with a loyalty app and its focus on digital engagement. Unlike traditional mail-in sample programs, which require physical shipping and often have longer lead times, Weigel’s offers are immediate and accessible through a mobile device. The inclusion of in-app games and sweepstakes adds an element of entertainment, which is a common trend in modern promotional campaigns.

The use of private label products for free items is also a strategic choice. It allows Weigel’s to promote its own brands while providing value to customers. This approach is similar to how other retailers, such as grocery chains or big-box stores, use free samples to introduce customers to their store-brand products.

Privacy and App Details

The MyWeigel’s Rewards app is available for download on the App Store for iPad users. The app is categorized under Music and is listed as free with optional in-app purchases. It has a rating of 3.7 out of 5 based on hundreds of ratings. The developer is required to provide privacy details when they submit their next app update, which is a standard requirement for apps on the App Store.

The source material does not provide detailed privacy information regarding how user data is collected or used within the app. Users interested in privacy specifics should review the app’s privacy policy within the App Store or on the Weigel’s website. The app’s focus on rewards and promotions suggests that it collects basic user information necessary for account management and personalized offers, but the exact data practices are not outlined in the provided sources.

Conclusion

Weigel’s 12 Days of Christmas 2025 is a comprehensive digital promotion that offers daily free items, in-app games, and bonus rewards through the MyWeigel’s Rewards app. The campaign runs from December 13 to December 24 and is designed to enhance the guest experience during the holiday season. Participation is open to all users who download the app and create an account, with no purchase required to access the daily offers. The program utilizes a coordinated digital strategy with technology partners PDI and Rovertown to deliver a seamless experience. Key features include the Weigel’s Scratch Game for winning free private label products and sweepstakes entries, and the 12 Days of Christmas Streaks for earning bonus points through daily check-ins. The promotion is exclusively available to U.S. consumers within Weigel’s operational areas through the MyWeigel’s Rewards app.

Sources

1. Weigel’s Launches 12 Days of Christmas Campaign
2. Weigel’s Launches 12 Days of Christmas 2025
3. 12 Days of Xmas on App Store
4. 12 Days of Xmas on App Store (GB)