Free Makeup Samples By Mail Verified Brands And How To Request Them

Jan. 19, 2026, 8:38 a.m.

Tags: makeup send brand

Many makeup companies, beauty retailers, and online stores offer free beauty samples through their websites or promotional offers. These samples allow consumers to try new products, colors, shades, and product lines without opening their wallets. Since 2003, MySavings.com has helped millions of shoppers save on beauty and other categories, serving as a large free samples and freebies website that shares vetted offers. Free makeup samples are available from premium, designer, and drugstore brands, including lipstick, eyeshadow, foundation, liner, mascara, and more. Sources indicate that free samples are often distributed through newsletters, loyalty programs, social media giveaways, and gift-with-purchase promotions. Some brands also offer free shipping on sample orders.

Top Makeup Brands Offering Free Samples

Several well-known makeup brands provide free samples to customers through various channels. According to the source material, the following brands are noted for offering free makeup samples:

NYX Cosmetics: Known for high-quality products, NYX offers free samples and occasional sample boxes for new customers.
ELF Cosmetics: ELF often provides free makeup samples, including foundation and eyeshadow, through its promotions.
Maybelline: Maybelline occasionally offers free sample kits for popular products like mascaras and foundations.
Revlon: Revlon offers a variety of free sample products for customers who sign up for their mailing list.

In addition to these, other brands such as Sephora, Nordstrom, Ulta, Kiehl’s, The Body Shop, and Aveda are mentioned as companies that give out free beauty products, often through in-store requests or online promotions.

How to Access Free Makeup Samples

Brand Websites and Newsletters

Many makeup brands offer free samples when customers sign up for newsletters or loyalty programs. For example, ELF Cosmetics operates a loyalty program called the Beauty Squad, where shoppers earn points redeemable for free products, discounts, e-gift cards, and cashback. Maybelline runs promotions and sweepstakes where participants can win free makeup, samples, and branded merchandise valued at more than $300. To enter, consumers typically fill out a form on the brand’s website.

Online Beauty Stores and Retailers

Online beauty retailers frequently provide free sample giveaways and promo codes. Sephora and Ulta are highlighted as sources for free samples and gift-with-purchase offers. Ulta’s “Gift with Purchase” section under “Sales and Coupons” provides free coupons and valuable samples. Additionally, Ulta offers free coupons for savings.

Social Media Giveaways

Following makeup brands on social media platforms like Instagram, Facebook, and Twitter can lead to free sample giveaways and contests. Brands often use these channels to generate buzz around new launches, distributing free samples as “party favors.” Engaging with brands on social media may also result in VIP opportunities, though brands may request reviews or social media posts in return for samples.

Brand Launches

When a new brand launches or an existing brand introduces new products, they often distribute free samples to create buzz. Consumers can access these samples by joining the brand’s website or following them on social media. Brands may also host giveaways and contests during launches.

Beauty Subscription Services

Some subscription services, such as Ipsy and GlossyBox, send monthly boxes of free makeup samples. These services allow consumers to try a variety of products regularly.

Online Marketplaces

Online marketplaces like Freeflys, SampleSource, and PINCHme serve as platforms for free makeup samples from numerous brands. These sites require users to sign up and often provide feedback or reviews in return for samples. They update regularly, so checking back frequently is recommended.

Surveys and Receipt-Based Opportunities

Some beauty companies and retailers, including drugstores like Walmart, provide survey links on receipts. Completing surveys can lead to chances to win gift cards or cash, which can be redeemed for free makeup products. Sephora is also mentioned for offering free gift cards through survey completion.

In-Store Requests

Consumers can ask for samples at makeup counters in department stores and retailers. Brands often have free beauty samples available to give out to customers who ask. This method is noted as a way to obtain freebies from companies such as Sephora, Nordstrom, Kiehl’s, The Body Shop, and Aveda.

Gift with Purchase Offers

Many brands offer free gifts with purchase, which include valuable samples. For example, ELF Cosmetics provides two free minis with a $35 purchase and an additional gift with a $50 purchase. Shopping online at Ulta or other retailers can yield free samples as part of gift-with-purchase promotions.

Student and Graduate Discounts

ELF Cosmetics offers a 20% discount for students and graduates. While not a free sample, this discount can reduce the cost of purchasing products.

Important Considerations

Eligibility and Requirements

Most free sample programs require consumers to sign up for newsletters, create accounts, or join loyalty programs. Some promotions may require a purchase to receive free samples or gifts. Social media giveaways may require engagement, such as following accounts or sharing posts.

Feedback and Reviews

Online marketplaces and some brands may require feedback or reviews in exchange for free samples. This is a common practice to gather consumer insights.

Frequency and Availability

Free sample offers change frequently. Brands update their promotions, and online marketplaces refresh their sample listings regularly. Consumers are encouraged to check often or set up alerts.

Geographic Restrictions

The source material does not specify geographic restrictions for free sample programs. Consumers should verify availability on brand websites.

Shipping Policies

Some makeup brands and companies provide free shipping on samples. However, shipping policies are not detailed for all brands in the source material.

Conclusion

Free makeup samples are available through a variety of legitimate methods, including brand websites, loyalty programs, social media, online marketplaces, surveys, and in-store requests. Brands such as NYX Cosmetics, ELF Cosmetics, Maybelline, Revlon, Sephora, Nordstrom, Ulta, Kiehl’s, The Body Shop, and Aveda are noted for offering free samples. By signing up for newsletters, joining loyalty programs, engaging on social media, and taking advantage of gift-with-purchase offers, consumers can try new products without cost. While some programs may require feedback or purchases, many samples are truly free. Consumers should verify details on official brand websites and take advantage of vetted resources like MySavings.com for updated offers.