7-Eleven Slurpee Day 2025 Free Drinks Tongue Tattoos And Loyalty Rewards

Jan. 18, 2026, 12:22 p.m.

July 11 marks an annual tradition for the convenience store chain 7-Eleven, known widely as Slurpee Day. On this date, the brand commemorates its birthday by offering promotional deals and freebies to customers nationwide. The event has evolved significantly since its inception in 2002, expanding from a simple frozen drink giveaway to a multi-faceted celebration involving loyalty rewards, limited-time merchandise, and digital offers. For 2025, 7-Eleven is introducing a unique activation involving temporary tongue tattoos alongside standard drink giveaways and app-based discounts.

The History and Significance of July 11

The date July 11, or 7/11, serves as the cornerstone of the convenience retailer’s marketing calendar. Since 2002, the chain has utilized this day to celebrate its corporate birthday, which corresponds with its 98th year in operation in 2025. The promotion is deeply tied to the brand's identity; the Slurpee drink, introduced in 1966, has become synonymous with 7-Eleven. While the core offer—a free 12-ounce Slurpee—has remained consistent since the promotion began, the scope of the event has broadened to include participating Speedway and Stripes locations. These stores are all part of the same corporate umbrella, allowing the promotion to reach a vast audience across the United States.

The 2025 celebration is the 23rd annual Slurpee Day. The event is designed to drive foot traffic to stores and encourage engagement with the company's digital loyalty platforms. The promotion typically runs while supplies last, and although stores rarely run out, the possibility exists, prompting early visits.

The Core Offer: Free Slurpee Drinks

The primary draw of Slurpee Day remains the free frozen beverage. According to the terms of the 2025 promotion, participating 7-Eleven, Speedway, and Stripes stores nationwide will distribute free small Slurpee drinks on Friday, July 11.

Eligibility and Restrictions The free drink is available to all customers, regardless of membership status. The terms explicitly state that no purchase is necessary to receive the initial free small Slurpee. The offer is strictly limited to one per customer and is subject to availability ("while supplies last"). The standard size provided is a 12-ounce cup, mirroring the size offered since the promotion began.

Flavor Availability In addition to standard Slurpee flavors, 2025 sees the return of a fan-favorite variety. Mountain Dew Infinite Swirl, described as a blue pineapple-berry blend, will be available in Slurpee form. Furthermore, this flavor will be available in Big Gulp drinks and 20-ounce bottles, marking the first time it has been offered in Big Gulp and Slurpee varieties.

Loyalty Program Perks and the "Second Slurpee"

While the free drink is available to the general public, 7-Eleven utilizes the event to incentivize downloads and usage of its mobile application and loyalty programs. Members of the 7Rewards and Speedy Rewards programs receive enhanced benefits.

The Second Free Drink Coupon Loyalty members who scan their app at a participating store on July 11 will receive a coupon for an additional free small Slurpee. This coupon is not valid on the same day but can be redeemed through July 31. This strategy effectively extends the promotional period and encourages repeat visits to stores later in the month.

Tongue-toos: Slurpee-Activated Tattoos The most distinct addition to the 2025 promotion is the introduction of "Tongue-toos." These are temporary tongue tattoos activated by the Slurpee drink. The concept is inspired by the temporary color change Slurpees leave on the tongue. * Design: The tattoos feature the Slurpee "S" logo. * Activation: To use, a customer takes a sip of a Slurpee, places the tattoo on their tongue, and waits for the design to appear. * Colors: The tattoos appear in four colors: blue, green, red, or purple. * Availability: These are exclusive to 7Rewards and Speedy Rewards members. However, distribution is limited to select cities. Participating markets include Chicago, Dallas-Ft. Worth, Denver, Las Vegas, Los Angeles, New York, Norfolk, Orlando, Philadelphia, San Diego, Tampa, Washington, D.C., Albuquerque, Cincinnati, Cleveland, Columbus, Dayton, Detroit, Grand Rapids, Greenville, Indianapolis, Louisville, and Minneapolis-St. Paul.

Digital Promotions and App-Based Discounts

Beyond physical store giveaways, 7-Eleven is pushing digital engagement through its 7NOW Delivery app and in-app games.

7NOW Delivery Promo Code Customers using the 7NOW Delivery app on July 11 can receive $7.11 off purchases of $20 or more. This requires entering the promo code "711DAY" during checkout. This offer is designed to drive adoption of the delivery service.

$5,000 Prize Giveaway To further engage customers, 7-Eleven and Speedway are hosting an in-app game within their respective apps. Through this game, customers have the chance to win $5,000 daily. This contest runs in conjunction with Slurpee Day.

Summary of Redemption Instructions

For consumers looking to maximize the value of Slurpee Day 2025, the following steps are required based on the provided terms:

Visit a Store: Go to any participating 7-Eleven, Speedway, or Stripes location on July 11.
Claim Free Drink: Request a free small (12-ounce) Slurpee. No purchase or app scan is required for this specific drink.
Scan for Second Drink: Open the 7Rewards or Speedy Rewards app and scan it at the register to receive a coupon for a second free small Slurpee, valid through July 31.
Claim Tongue-toos: If located in a participating city, request the Slurpee-activated tongue tattoos at the counter (subject to availability for loyalty members).
Use Delivery Code: For delivery orders, use the 7NOW Delivery app with code "711DAY" to get $7.11 off a $20+ purchase.
Enter Sweepstakes: Play the in-app game on the 7-Eleven or Speedway app for a chance to win the daily $5,000 prize.

The 2025 Slurpee Day promotion represents a blend of traditional freebies and modern, gamified marketing, leveraging the allure of free frozen drinks to drive digital loyalty and app usage.

Conclusion

Slurpee Day on July 11 remains a significant annual event for 7-Eleven and its customers. The 2025 iteration maintains the long-standing tradition of providing free small Slurpee drinks to all customers at participating locations, while simultaneously introducing innovative elements such as Slurpee-activated tongue tattoos to reward loyalty program members. The promotion extends beyond the physical store through delivery app discounts and daily sweepstakes, reflecting a comprehensive strategy to engage consumers across multiple touchpoints.