7-Eleven Free Slurpee Day 2025 Promotional Offers And Loyalty Rewards

Jan. 14, 2026, 9:01 a.m.

On July 11, 7-Eleven celebrates its 23rd annual Slurpee Day, a nationwide event offering complimentary beverages to customers. The promotion provides one free small Slurpee drink at participating 7-Eleven, Speedway, and Stripes locations across the United States. This event serves as a primary promotional vehicle for the brand, drawing significant consumer attention and driving foot traffic to stores.

In addition to the standard free drink offer, 7-Eleven introduces limited-time merchandise specifically for the occasion. The company is debuting "Tongue-toos," described as first-of-its-kind temporary tongue tattoos activated by the consumption of a Slurpee. According to the company, these tattoos are inspired by the color Slurpee drinks leave behind on the tongue and are shaped like the Slurpee "S" in blue, green, red, or purple. To apply them, customers drink a Slurpee, place the tattoo on the tongue, and wait for the "big reveal." Members of the 7Rewards and Speedy Rewards programs can obtain this tattoo set at select locations.

The event also features the return of specific product flavors. Mountain Dew Infinite Swirl, characterized as a "blue pineapple-berry blend," returns to stores in Big Gulp and Slurpee forms, as well as in 20-ounce bottles. This flavor availability is exclusive to the Slurpee Day timeframe.

Loyalty Program Incentives

7-Eleven leverages its loyalty programs, 7Rewards and Speedy Rewards, to enhance the Slurpee Day experience. Members who scan their rewards information on July 11 receive a coupon for an additional free small Slurpee drink. This coupon is valid for redemption at any time before July 31, extending the value of the promotion beyond the single event day.

The loyalty programs themselves function across a broad range of purchases. However, specific exclusions apply to point accumulation and redemption. Points are not accumulated on purchases of fuel, age-restricted items (such as cigarettes, lottery tickets, and alcohol), financial services, prepaid card products, money orders, gift cards, phone cards, stamps, Post Office stamps and merchandise, event tickets, bus tickets and passes, charitable donations, or "gift with purchase" items. 7-Eleven reserves the right to modify the list of eligible products and services for point collection and redemption at any time without notice.

Digital Promotions and Delivery Offers

Beyond in-store activities, 7-Eleven integrates digital promotions into Slurpee Day. On July 11 only, customers using the 7NOW Delivery app can receive $7.11 off a purchase of $20 or more by applying the promo code 711DAY. This offer incentivizes the use of the company’s delivery service during the high-traffic holiday.

Furthermore, the chain offers a sweepstakes opportunity accessible through the 7-Eleven and Speedway apps. Customers have the chance to win $5,000 daily via an in-app game mechanism. This digital engagement strategy complements the physical free sample distribution.

Seasonal and Year-Round Offerings

While Slurpee Day is the most prominent event, 7-Eleven maintains a rotating schedule of seasonal promotions. During the fall season, the chain offers Pumpkin Spice Coffee. The specific lineup, available through October 31, includes:

Pumpkin Spice Latte: A traditional latte topped with seasonal spices and a creamy pumpkin-flavored base.
Pumpkin Coffee: Standard black coffee enhanced with pumpkin flavor.

The brand also provides "recipe hacks" for these seasonal items, such as adding two pumpkin spice and two sweet and creamy creamers to hot or iced coffee to create a "Pumpkin Somethin’" beverage.

Store Operations and Product Context

7-Eleven operates over 70,000 locations globally, functioning as a convenience store chain known for 24-hour service. The stores are typically situated in high-traffic areas, including gas stations, airports, and urban centers. Product offerings extend beyond beverages to include snacks, candy, pastries, and hot food items such as pizza, hot dogs, and taquitos. While prices may be higher than those at large box retailers, the chain emphasizes accessibility and immediate availability.

Conclusion

Slurpee Day on July 11 represents the central free offer event for 7-Eleven, providing a complimentary small Slurpee to all customers at participating locations. The promotion is amplified by loyalty program benefits, which include a coupon for a second free drink valid for three weeks, and exclusive merchandise in the form of "Tongue-toos." Digital incentives, such as app-based delivery discounts and a daily cash sweepstakes, further support the event. Outside of this specific day, 7-Eleven maintains seasonal product rotations and a standard loyalty program structure with defined purchase exclusions.