How To Access Free Rewards And Benefits Through Under Armours Ua Rewards Program

Under Armour, a leading athletic apparel and footwear brand, provides U.S.-based consumers with opportunities to earn points redeemable for various benefits through its official loyalty program, UA Rewards. Launched on July 31, 2023, this program is designed for individuals aged 16 and older who are located within the United States. It offers a structured way for members to accumulate points through specific activities and redeem them for a range of rewards, including sweepstakes entries, charitable donations, and exclusive experiences. The program operates exclusively in the U.S. and is not affiliated with any other Under Armour rewards programs outside the country.

Membership in UA Rewards is free and can be completed online at UA.com, through the UA App, or via UA MapMyRun. Upon enrollment, participants gain access to a system where points are earned through qualifying actions and can be exchanged for defined benefits. The program emphasizes delivering value through both digital and physical rewards, with additional perks such as early access to new products and content from celebrity athletes.

Eligibility and Enrollment Requirements

To participate in UA Rewards, individuals must meet specific criteria. The program is open only to U.S.-based consumers who are at least 16 years of age. Enrollment is entirely free and does not require a purchase. Interested parties can sign up through one of three primary channels: the official Under Armour website (UA.com), the UA mobile application, or the UA MapMyRun platform. These platforms serve as the central hub for managing membership, tracking points, and accessing available benefits.

Once enrolled, members are subject to the program's terms and conditions, which may be updated periodically. Participation implies agreement to these terms. The program is strictly limited to customers within the United States and cannot be combined with or linked to any other Under Armour rewards programs operated internationally. This geographic restriction ensures that all benefits and promotions are tailored specifically for the U.S. market.

How to Earn Points

Members can accumulate points through a variety of activities, each designed to encourage engagement with the brand. The primary methods for earning points include:

• Purchases: Members earn 5 points for every $1 spent on eligible transactions. This includes online purchases made on UA.com or through the UA App, as well as in-store purchases at Under Armour Brand House and Factory House locations.
• Product Reviews: Leaving feedback on eligible products through Under Armour's digital platforms allows members to earn points. This encourages community interaction and provides valuable insights for other consumers.
• Birthday Extras: During a member's birthday month, the first purchase made earns twice the standard points, providing a seasonal boost to point accumulation.
• UA MapMyRun Challenges: Completing qualifying challenges within the UA MapMyRun application rewards participants with points. This integrates fitness tracking with the rewards program.

These activities provide multiple avenues for members to earn points without necessarily making frequent purchases, though purchasing remains the most direct method. The program's structure supports both active shoppers and those who engage through reviews or fitness challenges.

Redeeming Points for Rewards

Once points are earned, they can be redeemed for a selection of benefits. The redemption options are designed to offer both tangible and experiential value. Available redemption choices include:

• Sweepstakes Entries: Members can use points to enter monthly sweepstakes for prizes such as signed gear, new product arrivals, and unique experiences. These sweepstakes provide opportunities to win high-value items without additional cost beyond point redemption.
• Charitable Donations: Points can be redeemed to make donations to charitable causes. For example, 625 points can be redeemed to donate $5 to a supported organization, allowing members to contribute to community initiatives through their accumulated points.
• Exclusive Offers: Members gain access to member-only deals and promotions, which may include discounts, early access to sales, or special product bundles.

In addition to point redemption, members receive ongoing benefits such as early access to new gear and events, including previews of products like Curry Brand and Project Rock before they become widely available. The program also provides access to athlete videos and expert training tips, offering content from Under Armour's sponsored athletes and performance experts.

Launch Promotions and Limited-Time Offers

To promote the launch of UA Rewards, Under Armour offered several limited-time incentives for early enrollees. Individuals who joined the program by August 2, 2023, were automatically entered into a sweepstakes for a VIP experience with NBA star Stephen Curry. The prize included an all-expenses-paid trip for the winner and a guest to meet the athlete.

Additionally, those who enrolled by October 31, 2023, were entered into a separate sweepstakes to win free Under Armour gear for one year, with an estimated value of $6,000. Details for these sweepstakes were available at UA.com/rewards. These promotions were time-sensitive and designed to drive initial adoption of the loyalty program.

Additional Benefits and Program Features

Beyond point accumulation and redemption, UA Rewards provides members with several ancillary benefits. These include:

• Early Access to Gear and Events: Members receive priority access to new product launches and special events, allowing them to purchase or attend before the general public.
• Athlete and Expert Content: Access to exclusive videos featuring Under Armour athletes and training tips from experts helps members improve their performance and stay connected to the brand's community.
• Monthly Sweepstakes: Regular opportunities to win exclusive prizes through point-based entries keep the program engaging and provide recurring chances to obtain high-value items.

The program is part of Under Armour's broader strategy to deepen connections with its most engaged consumers and deliver the value and benefits they seek. It represents the brand's first official loyalty program, aimed at rewarding customer loyalty through structured, accessible benefits.

Program Limitations and Restrictions

UA Rewards is explicitly limited to U.S. consumers and does not extend to international markets. The program is not connected to any other Under Armour rewards programs outside the United States and cannot be combined with them. Members must be at least 16 years old to enroll, and all activities and redemptions are governed by the program's terms and conditions, which are subject to change.

Furthermore, the program does not provide free samples or trial products in the traditional sense. Instead, it focuses on point-based rewards, sweepstakes, and exclusive content. Consumers seeking free physical samples may need to look to other brand initiatives, as UA Rewards is structured around a points-for-benefits model rather than direct sample distribution.

Conclusion

Under Armour's UA Rewards program offers U.S.-based consumers aged 16 and older a free and structured way to earn points through purchases, reviews, birthday activities, and fitness challenges. These points can be redeemed for sweepstakes entries, charitable donations, and exclusive offers, supplemented by benefits like early product access and athlete content. While the program does not provide free samples directly, it delivers value through a loyalty framework designed to enhance the consumer experience. The program is geographically restricted to the United States and operates independently of Under Armour's international rewards initiatives.

Sources

1. Under Armour UA Rewards Launch Announcement
2. PR Newswire: Under Armour Launches UA Rewards
3. Rewards That Matter: Under Armour Program Details