Samsung Gear Fit 2 Pro Promotional Offers And Free Gift Programs

Samsung has utilized the Gear Fit 2 Pro as a promotional incentive in various marketing campaigns across different regions and time periods. This comprehensive overview examines how consumers have obtained this fitness tracker as part of promotional offers, including Samsung's seasonal campaigns, carrier partnerships, and device bundle deals.

Samsung's "12 Days of Deals" promotion featured the Gear Fit 2 Pro as a complimentary gift with the purchase of select Galaxy smartphones. This annual event, which ran from November 29 to December 10, offered the Gear Fit 2 Pro with Galaxy Note 9, Galaxy S9, and S9+ purchases. The promotion specifically targeted holiday shoppers looking to purchase new Samsung devices before Christmas, positioning the fitness tracker as an additional value to these premium smartphone purchases.

The promotion provided substantial value to consumers, as the Gear Fit 2 Pro retailed separately at a significant price point. The timing of the promotion was strategic, occurring after the Black Friday and Cyber Monday shopping period when many consumers had already made major electronic purchases. By offering the Gear Fit 2 Pro as a complimentary gift, Samsung created an incentive for consumers to consider Samsung devices during the final holiday shopping push.

Carrier partnerships have also played a significant role in distributing the Gear Fit 2 Pro as a promotional item. In the United States, T-Mobile included the Gear Fit 2 as one of three options for customers pre-ordering the Galaxy Note 7. The other choices included a 256GB microSD card and a one-year Netflix subscription, giving consumers flexibility in selecting their preferred promotional gift. This approach demonstrated Samsung's understanding that different consumers value different types of accessories or services, even when the perceived value might be similar.

Canadian carriers also offered the Gear Fit 2 as a promotional gift during the Galaxy Note 7 pre-order period. These carriers provided customers with a choice between the Gear Fit 2 fitness tracker and the Samsung Level Box Pro, with both options having a street value of approximately $250 CAD. Importantly, Samsung clarified that customers who received these promotional gifts were not required to return them, even if they later returned their Galaxy Note 7 devices and purchased smartphones from other manufacturers. This policy applied to customers who participated in the first recall of the Galaxy Note 7, demonstrating Samsung's commitment to customer satisfaction despite the product issues that led to the recall.

The Gear Fit 2 Pro itself features several characteristics that make it an attractive promotional item. The device has a slim profile with a sleek and stylish design, complemented by a smooth silicone wristband that provides comfort during extended wear. Its curved profile matches most wrist shapes, allowing for comfortable wear even when worn slightly looser while still maintaining accurate heart rate readings.

The display is another notable feature, with a large, curved screen that is clear and easy to read, even in bright conditions. An "Outdoor" mode temporarily maximizes brightness for five minutes for better visibility in sunlight before reverting to the previous setting to conserve battery life. Users can customize the watch faces to display personal preferences, typically showing the date, time, and basic fitness statistics.

Functionally, the Gear Fit 2 Pro excels as a fitness tracker with step count accuracy averaging only a 0.54% discrepancy in testing. It also tracks distance effectively, with an average distance accuracy of 0.995 miles for recorded walks. The device performs well in cycling workout tracking, recording top speed, average speed, distance, and duration of rides, though it does not track elevation changes. Its auto-detection feature for various workout types is particularly useful, automatically logging swimming or cycling activities when those exercises begin.

Beyond basic fitness tracking, the Gear Fit 2 Pro offers smartwatch-like features at a lower price point. It can receive notifications from paired smartphones, displaying information from the home screen accessible through swiping gestures. Users can view their current tallies for steps, stairs climbed, calories, and access their activity log for the day. The device also supports offline music playback and connects with both the Samsung Health app for fitness data and the Samsung Gear app for customization and additional features.

The value proposition of the Gear Fit 2 Pro as a promotional item is enhanced by its combination of fitness tracking capabilities and smartwatch features. While it may not be the best value when purchased standalone according to some reviews, its inclusion as a free gift with higher-priced Samsung devices represents significant savings for consumers. The device's water resistance rating of 5 ATM also adds to its appeal, making it suitable for various activities and environments.

Samsung has utilized the Gear Fit 2 Pro in different types of promotional strategies. In some cases, it was offered as a straightforward gift with purchase of specific devices. In other instances, consumers were given choices between multiple promotional items, allowing them to select the option that best matched their preferences or needs. This flexibility in promotional approaches demonstrates Samsung's understanding of diverse consumer preferences and marketing strategies.

The timing of these promotions has varied, with some occurring during device launches and others tied to seasonal shopping periods like the holiday season. This strategic timing maximizes the impact of the promotions by aligning with consumer purchasing behaviors and seasonal trends. For example, the "12 Days of Deals" promotion specifically targeted last-minute holiday shoppers, while carrier-based promotions coincided with new device releases.

Samsung's promotional practices with the Gear Fit 2 Pro have evolved over time, reflecting changes in consumer preferences, market conditions, and product positioning. Earlier promotions sometimes offered the standard Gear Fit 2, while later promotions featured the Pro version with enhanced capabilities. This progression indicates Samsung's efforts to maintain the perceived value of promotional offerings as the product line improved.

The terms and conditions of these promotions have generally been straightforward, with most requiring only the purchase of an eligible Samsung device to qualify for the complimentary Gear Fit 2 Pro. In some cases, such as the Canadian Note 7 promotion, Samsung explicitly stated that promotional gifts did not need to be returned even if the primary device was returned, reducing consumer concerns about potential obligations or penalties.

Samsung has also used the Gear Fit 2 Pro in conjunction with other promotional strategies, such as offering choices between multiple free items. This approach not only increases consumer satisfaction by allowing personalized selections but also helps Samsung manage inventory and distribution of promotional items based on consumer preferences and availability.

The Gear Fit 2 Pro's positioning as a mid-range fitness tracker with smartwatch capabilities makes it particularly suitable as a promotional item. It offers sufficient features and functionality to be genuinely useful to consumers while not being so premium as to significantly impact profit margins when included as a gift with purchase. This balance of value and cost-effectiveness has made it a recurring choice in Samsung's promotional campaigns.

Samsung's promotional history with the Gear Fit 2 Pro also reflects broader industry trends in consumer electronics marketing. The increasing bundling of accessories and services with device purchases has become standard practice, with manufacturers using complementary products to differentiate their offerings and increase perceived value. The Gear Fit 2 Pro promotions exemplify this approach, creating more compelling package deals for consumers.

The impact of these promotions on consumer purchasing decisions appears significant, based on Samsung's continued use of the Gear Fit 2 Pro as an incentive. By including a desirable accessory at no additional cost, Samsung effectively reduces the total cost of ownership for consumers while enhancing the overall product experience. This strategy can be particularly effective in competitive markets where consumers are comparing multiple brands and product options.

Samsung's approach to distributing the Gear Fit 2 Pro through various channels—including direct promotions, carrier partnerships, and seasonal campaigns—demonstrates a comprehensive understanding of consumer electronics marketing. This multi-channel strategy maximizes the reach and effectiveness of promotional offerings while adapting to different consumer segments and purchasing behaviors.

Conclusion

Samsung has strategically utilized the Gear Fit 2 Pro as a promotional incentive across various campaigns and partnerships. The device has been offered as a complimentary gift with purchases of select Galaxy smartphones during seasonal promotions like the "12 Days of Deals," included as an option in carrier-specific promotions for devices like the Galaxy Note 7, and distributed through regional marketing initiatives in markets like Canada. The Gear Fit 2 Pro's combination of fitness tracking capabilities and smartwatch features makes it an attractive promotional item that provides substantial value to consumers while maintaining cost-effectiveness for Samsung. Terms and conditions for these promotions have generally been straightforward, with most requiring only the purchase of an eligible device to qualify, and in some cases, Samsung has explicitly stated that promotional gifts need not be returned even if the primary device is returned. These promotional strategies reflect broader industry trends in consumer electronics marketing, where bundling accessories and services with device purchases has become standard practice to differentiate offerings and increase perceived value.

Sources

1. Samsung's '12 Days of Deals' are kicking off tomorrow with freebies for Galaxy Note 9, Tab S4, and more
2. Samsung Gear Fit2 Pro Review
3. Galaxy Note 7 buyers in Canada can keep pre-order freebies
4. Galaxy Note 7 pre-orders in the UK lets you choose between two freebies
5. Free Samsung Galaxy Buds 3 FE, SmartTag deal