Playa Bowls Spring Menu New Mango Base And Seasonal Offerings

Introduction Playa Bowls, a national health food chain specializing in superfruit bowls, has introduced spring specials featuring a new mango base and seasonal menu items. Founded in 2014 by Abby Taylor and Rob Giuliani, the brand operates over 200 locations across 22 states in the U.S. The spring offerings highlight the brand's focus on fresh, nutritious ingredients and seasonal flavors that align with the warmer months ahead. While the company has offered various promotions throughout the year, their spring menu introduces new flavors that celebrate the season.

Spring Specials Menu

Playa Bowls has introduced an all-new base for their spring menu: Playa Mango. This juicy, sweet fruit serves as the foundation for two new bowl options:

• Goldie Mango - Features the Playa Mango base topped with blueberry flax granola, banana, strawberry, and Nutella.
• Mango Mama - Combines Playa Mango with Playa Pitaya and chia pudding base, topped with blueberry flax granola, mango, banana, coconut flakes, and almond butter.

The new mango base can be added to any existing bowl for a mixed base experience or used as a complete base replacement. This customization option allows customers to create their own unique combinations according to their preferences.

In addition to the new bowls, Playa Bowls has expanded their spring menu to include:

• Rise & Shine Smoothie - A blend of banana, blueberry, vanilla protein, peanut butter, blueberry flax granola, and almond milk.
• Sweet Cream Cold Brew - Made with chicory coffee concentrate (New Orleans style), sweet cream, and oat milk.
• Matcha Protein Bites - Gluten-free granola, coconut flakes, vanilla plant protein, agave, matcha powder, and coconut oil.

Brand Background and Promotional History

Playa Bowls emphasizes sustainability as a core value and prioritizes corporate social responsibility. The company has implemented various promotional strategies throughout the year, including loyalty program benefits and special occasion offers.

The brand has celebrated new store openings and reopenings with free bowl promotions. For example, during the grand opening of their Gainesville location, the first 50 guests in line received free bowls. The store officially opened at 11 a.m., but guests began lining up as early as 8 a.m. in hopes of earning a free breakfast. Upon opening, more than 100 hungry customers filed into the shop, where a DJ welcomed them with lively remixes of popular songs.

Similarly, their Belmar location celebrated its reopening by giving the first 50 guests free bowls and exclusive throwback t-shirts featuring the brand's original logo. The refreshed atmosphere at the original Playa Bowls shop, located at 803 Ocean Avenue, was designed to welcome the hometown community back inside. Abby Taylor, founder and Chief Marketing Officer of Playa Bowls, expressed the significance of this reopening: "Reworking our OG shop into a fresh, energizing space that reflects how far we've come is such a full-circle moment. Belmar means everything to me – this is where it all started. I'm so pumped for the community to see the new vibe and experience the updated space that still feels totally Playa, just with a fresh twist."

The Belmar location operates from 8 a.m. to 8 p.m., seven days a week, providing consistent access to their seasonal offerings.

Loyalty Program Benefits

Playa Bowls offers several benefits to their loyalty customers. During National Cold Brew Day, the brand had an ongoing partnership with Chobani, where any loyalty customer who spent $11 or more earned a special reward.

For National Açaí Bowl Day, Playa Bowls provides loyalty members with a $5 discount on an açaí bowl. This offer is available on April 6 and can be redeemed at participating locations. To be eligible for the reward, customers must be enrolled in the loyalty program and present their membership information at the time of purchase.

The brand has also implemented various social media promotions, such as their "Hang 10 Giveaway" held in February, where their Instagram hosted 10 days of giveaways with a new announcement every day at 9 a.m. These promotions included partnerships with other brands, Playa Bowls merchandise, and gift cards.

Seasonal Menu Items Throughout the Year

Playa Bowls regularly updates their menu to reflect seasonal offerings and special occasions. In February, the brand featured their Bae Bowl, a seasonal item described as "a delicious mix of pitaya base and stupid cupid base topped with blueberry flax granola, Driscoll's strawberries, goji berries, coconut flakes, and pitaya infused white chocolate." This seasonal bowl was available for the entire month of February.

The company has also incorporated functional ingredients into their menu, such as aloe and collagen, which were added during spring and summer months. Aloe is highlighted for its hydrating and healing properties, being packed with water, antioxidants, and vitamin C. The brand emphasizes that including aloe in one's diet can provide various health benefits.

Customer Experience

Playa Bowls locations are designed to create a vibrant and welcoming atmosphere. The Gainesville opening featured a DJ playing lively remixes of popular songs, creating an energetic environment for customers. The brand's commitment to customer experience is evident in the enthusiastic response to their new locations, with customers often lining up hours before opening.

Ashley Kidd, a University of Florida political science freshman, exemplifies the brand's appeal. Having frequented Playa Bowls at her home in Boca Raton, she expressed her excitement about the Gainesville location: "I got in line at 9:30 this morning. Luckily I was No. 44, so it was worth it." She further stated, "I will for sure be a very frequent customer," indicating the brand's ability to attract and retain loyal customers.

Conclusion

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Playa Bowls' spring menu introduces exciting new flavors centered around their Playa Mango base, providing customers with seasonal options to enjoy during the warmer months. While the brand doesn't offer specific free samples or promotions exclusively for the first day of spring, they do provide various opportunities for customers to enjoy their products through loyalty program discounts and special occasion offers. The company has previously celebrated new store openings and reopenings with free bowl promotions for the first 50 guests in line.

Playa Bowls continues to expand their menu with seasonal items and functional ingredients, demonstrating their commitment to providing fresh, nutritious options. Their locations create vibrant atmospheres that contribute to a positive customer experience, which has helped the brand grow to over 200 locations across 22 states since its founding in 2014.

Sources

1. Playa Bowls Spring Specials
2. Veterans Day Offers
3. Playa Bowls Spring Specials
4. Playa Bowls Gainesville Grand Opening
5. Playa Bowls Belmar Reopening
6. National Açaí Bowl Day Deals