Oppo F7 Promotional Offers And Free Gifts In The Philippines

The OPPO F7 smartphone, known as the "selfie expert" phone, generated significant consumer interest in the Philippines when it was released. The device was accompanied by several promotional offers and free gifts designed to attract customers during different phases of its launch. These promotional strategies included pre-order incentives and limited-time purchase offers, which provided additional value to consumers beyond the smartphone's features and specifications.

The OPPO F7 was positioned as a mid-range device with premium camera capabilities, particularly for selfies. The phone's marketing emphasized its 25MP front-facing camera with the latest Sony IMX576 sensor HDR, which was marketed as the world's first 25MP front-facing camera on a smartphone at the time. This camera featured improved A.I. Beauty Technology 2.0 that analyzed the face in more than 296 recognition spots and beautified it in 3 individual zones. Beyond its camera, the device boasted a 6.23-inch FHD+ Super Full Screen display, a 12nm Octa-Core processor with 2 dedicated AI cores, and a 3400mAh battery with A.I. management.

Pre-order Promotion: Olike Magic Music Lamp

One of the earliest promotional offers associated with the OPPO F7 was available during the pre-order period. According to official information, pre-orders for the OPPO F7 began on April 12 and continued until April 20 across all authorized resellers in the Philippines. Customers who took advantage of this pre-order period received a complimentary Olike Magic Music Lamp as an incentive.

To participate in this pre-order promotion, customers were required to place a deposit of PhP 1,000. This deposit was likely applied to the final purchase price of the device, which was officially priced at PhP 17,990 when the phone became available in stores starting April 21. The pre-order promotion allowed OPPO to gauge consumer interest and generate buzz before the official retail launch.

The OPPO F7 was initially available in two color variants: Solar Red and Moonlight Silver. A special Diamond Black version, which featured a diamond pattern at the back and came with 6GB RAM and 128GB storage options, was expected to be released at a later date. This exclusive version would eventually become available on Shopee Philippines as a higher-end variant of the standard OPPO F7.

Limited Time Offer: Free 10,000 mAh Powerbank

After the initial launch, OPPO implemented another promotional strategy to boost sales during a specific period. From May 5 to May 6, 2018, customers who purchased an OPPO F7 from select stores and kiosks received a complimentary 10,000 mAh powerbank. This limited-time offer provided additional practical value to consumers, addressing one of the common concerns for smartphone users: battery life.

The powerbank promotion was only available at specific OPPO retail locations and partner kiosks across the Philippines. The participating stores included: - SM Cauayan - SM Baguio - SM Olongapo - SM Pampanga - SM Clark - SM Fairview - SM North Edsa - Market Market - SM MegaMall - SM Taytay - SM Marikina - SM Manila - SM MOA - SM Lipa - SM Batangas - SM Dasma - SM Lucena - SM Sta. Rosa - SM Calamba - SM Cebu - SM Iloilo

This geographical distribution of promotional availability suggests OPPO's strategic approach to maximize consumer access to the offer across different regions of the country. The powerbank, with its 10,000 mAh capacity, provided a substantial complementary accessory that would be useful for many smartphone users, particularly those who travel frequently or use their devices extensively throughout the day.

Sales Performance and Market Reception

The promotional efforts appear to have been successful, as evidenced by the sales performance of the OPPO F7 in the Philippines. Technology stores nationwide experienced high demand for the device, with reports indicating that 37,687 units were sold on the first day of sale. This figure exceeded customer expectations and broke the company's previous record of 33,000 units set by the predecessor OPPO F5 in October 2017.

OPPO Philippines' Public Relations Manager, Eason de Guzman, attributed the strong sales performance to the phone's "outstanding value for money and selfie expert features." He noted that consumers were not just purchasing the device but were beginning to view OPPO as a brand that could be "their partner in their daily lifestyle." This statement suggests that OPPO was successfully positioning itself beyond just a smartphone manufacturer to become a lifestyle brand.

The success of the OPPO F7 was also reflected in its performance at specific retail channels. According to available information, the OPPO F7 became the top-selling phone at MemoXpress, indicating its strong performance in the retail sector. The device's combination of advanced features, particularly its AI-powered 25MP selfie camera, and competitive pricing appeared to resonate well with Filipino consumers.

The OPPO F7 Diamond Black Exclusive Edition

In addition to the promotional offers, OPPO also released a special edition of the F7 called the Diamond Black version. This variant was exclusively available on Shopee Philippines, making it an online-exclusive offering. The Diamond Black version distinguished itself from the standard models with its unique diamond pattern at the back and higher specifications, including 6GB of RAM and 128GB of storage capacity.

The exclusive availability of the Diamond Black version on Shopee represented OPPO's strategy to leverage e-commerce platforms for special product offerings. This approach allowed the brand to create a sense of exclusivity while tapping into the growing trend of online shopping in the Philippines. The Diamond Black version was positioned as a premium variant of the already feature-rich OPPO F7, appealing to consumers seeking additional storage and memory capabilities.

OPPO emphasized the technical prowess of the MediaTek Helio P60 processor inside the F7, highlighting it as "one of the most powerful and efficient chipsets for midrange devices." This marketing approach served to reinforce the value proposition of the OPPO F7 and its variants, positioning them as premium devices in the mid-range category.

Conclusion

The OPPO F7's launch in the Philippines was accompanied by a strategic mix of promotional offers and free gifts designed to attract consumers and drive sales. The pre-order promotion offering an Olike Magic Music Lamp created initial excitement and allowed OPPO to secure early sales before the official retail launch. Subsequently, the limited-time offer of a 10,000 mAh powerbank provided an incentive for immediate purchases during a specific promotional period.

These promotional strategies, combined with the device's strong feature set—particularly its 25MP selfie camera with AI capabilities—contributed to the OPPO F7's impressive sales performance, with 37,687 units sold on the first day. The exclusive Diamond Black variant available on Shopee further expanded the product's appeal by offering a premium option with higher specifications for consumers seeking additional storage and memory.

The success of the OPPO F7 in the Philippines demonstrates how strategic promotional offers, combined with strong product positioning and features, can drive consumer adoption in competitive smartphone markets. The free gifts and incentives not only provided additional value to consumers but also helped differentiate the OPPO F7 from competing devices in the mid-range segment.

Sources

1. OPPO F7 Diamond Black Shopee Exclusive
2. OPPO F7 First Day Sales Report
3. OPPO F7 Powerbank Promo Details
4. OPPO F7 Pre-order Information
5. OPPO F7 Sales Performance
6. OPPO F7 Diamond Black Features