Digital Marketing Free Resources From Amy Howard Social

Amy Howard Social offers a collection of digital free resources for entrepreneurs seeking to improve their social media marketing strategies. The website, operated by a Georgia-based entrepreneur with over a decade of experience in social media services, provides valuable educational materials at no cost in exchange for email subscription. These resources focus primarily on Pinterest marketing, brand development, and email list growth strategies.

Available Digital Free Resources

The website currently offers three main digital freebies:

1. Pinterest Success Guide: A comprehensive resource that shares strategies for preparing Pinterest accounts for success. This guide incorporates the creator's experience in making Pinterest a top traffic driver for her website. It provides actionable insights into optimizing Pinterest presence to drive website traffic.

2. 63-Page Branding Workbook: A detailed workbook designed to help entrepreneurs clarify their brand identity and authenticity in business. This resource assists users in developing a clear understanding of their brand positioning and how to present their authentic self in their business operations.

3. Email List Growth Guide: A practical guide outlining five effective methods for growing an email list. This resource aims to reduce overwhelm associated with email marketing by providing straightforward strategies that entrepreneurs can implement to expand their subscriber base.

Accessing the Free Resources

To obtain these digital resources, visitors need to subscribe to the Amy Howard Social email list. The process involves clicking on the links to the desired resources, entering an email address to subscribe, and receiving the materials via email. The website indicates that subscribers will be among the first to know when the platform relaunches, with the estimated relaunch date noted as July 2022.

Background of Amy Howard Social

The website is operated by an entrepreneur from a small town in Georgia who transitioned from providing social media services to client work to focusing on teaching other entrepreneurs. After a decade of experience working one-on-one with social media clients, the creator decided to shift focus to sharing her knowledge through educational resources.

The entrepreneur's background includes building a successful social media services business that became fully booked, growing an email list and social media following significantly, and creating viral blog content. She has invested in further education through webinars and courses while staying current with industry trends. Her experience has led her to develop a teaching approach described as straightforward, with southern charm occasionally reflected in her communication style.

Additional Value and Resources

Beyond the core freebies, Amy Howard Social offers additional value through:

• Social Media Planning Resources: The website mentions a digital planner with over 40 planning sheets designed to help entrepreneurs organize and simplify their social media strategies. This resource aims to provide clarity for posting, build confidence in social media activities, and free up time for other business aspects.

• Email Marketing Courses: The platform offers an email system course designed for entrepreneurs looking to drive results in their business. This course covers developing, launching, nurturing, and monetizing email lists, with the creator emphasizing that "the future is email."

• Pinterest Marketing Expertise: Given the Pinterest-focused nature of many resources, the platform appears to position itself as having particular expertise in Pinterest marketing strategies, which the creator identifies as a "favorite traffic driver."

Using Pinterest to Understand Audience Preferences

The website includes a unique tip for bloggers and content creators to understand what their audience wants to see. By visiting Pinterest.com and replacing the domain with their own website (using the format pinterest.com/source/yourdomain.com), users can browse through what content from their site is being pinned, where it's being pinned to, and what types of content are most popular.

This approach allows content creators to: - Identify what their audience is pinning from their blog - Recognize themes in the types of pins - Notice what types of boards their audience is adding their pins to - Focus on creating more of the content that resonates with their audience

Entrepreneur Support Community

Amy Howard Social positions itself as a supportive community for entrepreneurs, particularly women in business. The creator describes her audience as "social sisters" and emphasizes her commitment to serving this community through valuable information regardless of where they are in their business journey.

The website conveys a message of solidarity among entrepreneurs, with the creator noting that "you're not alone" in pursuing business goals and expressing a desire to "chase dreams together sister." This community-oriented approach extends to the free resources, which are presented as tools to help entrepreneurs grow their businesses effectively.

Professional Background and Credibility

The creator of Amy Howard Social establishes credibility through her extensive experience in the social media marketing field. With over ten years of working directly with clients, she has developed practical strategies that she now shares through her digital resources. Her background includes:

• Successfully launching and growing a social media services business
• Building a substantial email list and social media following
• Creating viral blog content
• Continuously educating herself through webinars and courses
• Transitioning from client work to educational content creation

This professional background lends authenticity to the resources offered, as they are based on real-world experience rather than theoretical concepts.

Limitations of Current Offerings

While the digital resources provide valuable information for entrepreneurs, particularly those focusing on social media marketing, they are limited in scope. The freebies do not include physical product samples, promotional offers for consumer goods, or trials of business services beyond the educational content itself.

Additionally, the website was in a transitional phase at the time the information was published, with a planned relaunch in July 2022. This suggests that the offerings and format of the free resources may have evolved since the documentation was created.

Conclusion

Amy Howard Social provides a collection of digital free resources focused on social media marketing, particularly Pinterest strategies, brand development, and email list growth. These resources are accessible to entrepreneurs in exchange for email subscription and offer practical guidance based on the creator's decade of experience in the field.

The website positions itself as a supportive community for entrepreneurs, especially women in business, with a teaching approach that combines professional expertise with southern charm. While the resources are digital rather than physical product samples, they provide substantial value for those looking to improve their online marketing strategies and grow their businesses.

Sources

1. Amy Howard Social Freebies Page
2. Pinterest Analytics Guide
3. About Amy Howard Social
4. Top Pinterest Marketing Accounts
5. Instagram Growth Tips
6. Pinterest Moodboard Creation