Halloween Restaurant Freebies Chipotles Boorito Deal And Other Spooky Food Promotions
Halloween brings not just costumes and candy but also special food promotions and freebies from restaurant chains across the country. Among the most anticipated annual offers is Chipotle's "Boorito" deal, which has become a Halloween tradition for many. This year, the Mexican food chain is celebrating the 25th anniversary of its popular promotion while introducing new ways for customers to enjoy free and discounted items throughout October. Beyond Chipotle, numerous other restaurants are offering Halloween-themed deals, from BOGO burger offers to free delivery and costume-specific freebies.
Chipotle's "Boorito" Halloween Deal
Chipotle's annual "Boorito" promotion is returning for its 25th year on Halloween, October 31. The longstanding tradition offers Chipotle Rewards members a special discount when they visit the restaurant in costume. Between 3 p.m. and closing time on Halloween day, Rewards members who arrive dressed in costume will receive an offer for a $6 entrée at checkout. This discounted price applies to any menu entrée including burritos, burrito bowls, tacos, salads, or quesadillas, with a limit of one discounted meal per person.
The Boorito deal has a rich history, first introduced in the United States in 2000 and later expanding to Canada in 2009. Last year, the promotion extended internationally to the United Kingdom and France, demonstrating its growing popularity across markets. While the deal has evolved over the years—offering even free burritos in its early days—it remains one of the most anticipated Halloween promotions among restaurant chains.
In honor of Boorito's 25th anniversary, Chipotle has announced several additional promotions and contests to enhance the Halloween experience for customers. The company has reintroduced its Boorito costume contest, giving fans an opportunity to win a VIP Card valued at over $500, which includes 50 free entrée codes. This contest runs from October 27 to November 2, allowing participants ample time to create and showcase their costumes.
Chipotle's "Chip-or-Treat" October Promotion
Building on its Halloween celebration, Chipotle introduced "Chip-or-Treat," a month-long exclusive offer for Rewards members providing various treats throughout October. Beginning October 6, Chipotle Rewards members who purchase an entrée each week can unlock a new weekly reward. These rewards include popular menu items like free guacamole, double protein portions, or bonus Rewards points, adding value to regular purchases.
The Chip-or-Treat promotion runs from October 6 to October 30, with each week offering a different treat. Weeks are defined as Monday through Sunday, and participants are limited to one reward per week. To qualify, customers must purchase a regular menu entrée (excluding tax and tip) during each week. This structure encourages repeat visits throughout October while providing tangible benefits to loyal customers.
According to Chipotle, the Chip-or-Treat promotion taps into the nostalgia many adults feel toward trick-or-treating. The company references a Ferrero North America 2024 Adultoween Survey indicating that 77% of adults feel nostalgic toward trick-or-treating, suggesting that this promotional approach resonates with customers' positive associations with Halloween traditions.
New Member Benefits and Chipotle U Rewards
Chipotle has implemented several initiatives to attract and reward new members of its loyalty program. New Chipotle Rewards members receive a free guacamole offer after signing up and making their first purchase, providing immediate incentive for enrollment. The company emphasizes that the best way to access Chipotle benefits is through its mobile app, where members can track points, redeem rewards, and access exclusive offers.
Additionally, Chipotle recently launched Chipotle U Rewards, a specialized loyalty program exclusively for college students. This program celebrates students at various milestones of their higher education journey. Upon enrollment, college students receive 1,000 bonus points in the Chipotle Rewards system. More significantly, Chipotle U members earn 20% more points with every purchase, accelerating their ability to earn free Chipotle meals. Interested students can learn more and enroll at chipotle.com/chipotle-u-rewards.
Boorito Costume Contest Details
For the 25th anniversary of Boorito, Chipotle has organized a costume contest with substantial prizes. The contest runs from Monday, October 27, to Sunday, November 2, giving participants a six-day window to showcase their creativity. To enter, participants must create a Halloween costume, take a photo or video of themselves wearing it, and post it on TikTok with the hashtag #BooritoCostumeContest.
The contest offers participants the chance to win one of three Chipotle VIP Cards, each valued at over $500. These VIP Cards provide substantial value through 50 free entrée codes, giving winners the opportunity to enjoy Chipotle meals at no cost for an extended period. The contest represents Chipotle's efforts to engage with customers through social media while celebrating the creativity and enthusiasm of its fan base.
Build-Your-Own Chipotle Family Meal
Chipotle has also introduced Build-Your-Own Chipotle (BYOC), a digital-exclusive family meal option that brings a shareable, customizable spread to customers' homes. This offering includes an extra protein option and provides a $10 discount, making it an attractive choice for families or groups looking to enjoy Chipotle's customizable menu in a home setting. The BYOC meal represents Chipotle's expansion into family-oriented offerings while maintaining the brand's emphasis on fresh, customizable ingredients.
Other Restaurant Halloween Promotions
Beyond Chipotle, numerous restaurant chains are offering Halloween-themed deals and freebies during the 2025 Halloween season:
Shake Shack Shake Shack is offering a buy-one-get-one-free deal on Double ShackBurgers. Customers can receive a free Double ShackBurger with the purchase of one by using the code SPOOKY in the Shack app, at ShakeShack.com, or at in-store kiosks. This promotion provides an opportunity for customers to enjoy one of Shake Shack's popular menu items at half price.
City Barbeque City Barbeque is offering free delivery for pulled pork sandwiches through November 2. Customers can take advantage of this offer by using the code BOO during checkout. This promotion extends beyond Halloween itself, providing value to customers who want to enjoy City Barbeque's offerings without incurring delivery charges.
Smoothie King Smoothie King is encouraging costume creativity by offering free Avocado Toast to customers who wear an avocado costume to the restaurant on Halloween. This promotion combines humor with a specific menu item, creating a memorable and shareable experience for customers who participate.
Qdoba Qdoba is providing a special offer for its Rewards Members. On October 31, members can get a free entrée with the purchase of an entrée and drink. Gold Status Rewards Members have extended flexibility, as they can redeem this offer through November. This promotion rewards both regular and premium members of Qdoba's loyalty program.
Conclusion
Halloween 2025 offers numerous opportunities for consumers to enjoy free and discounted food items at popular restaurant chains. Chipotle's "Boorito" promotion remains a highlight, with Rewards members receiving $6 entrées on October 31 when visiting in costume. The company's "Chip-or-Treat" promotion provides additional value throughout October, with weekly rewards for members who make purchases. Beyond these promotions, Chipotle offers various ways for customers to engage, including a costume contest with valuable prizes and specialized programs for college students.
Other restaurant chains are also getting into the Halloween spirit with their own promotions. Shake Shack's BOGO burger deal, City Barbeque's free delivery offer, Smoothie King's costume-specific freebie, and Qdoba's Rewards member discount provide diverse options for consumers looking to save on their holiday dining experiences.
These promotions not only provide immediate value to customers but also create opportunities for brands to engage with their audiences during a festive season. Whether through costumes, social media contests, or straightforward discounts, restaurants are finding creative ways to celebrate Halloween while rewarding customer loyalty.
Sources
- Chipotle Is Giving Away $6 Burritos on Halloween, Here's How to Get Yours
- Free Chipotle, BOGO Shake Shack, KFC and other Halloween deals. Find food specials on Oct. 31
- Restaurants, fast food chains offer scary good food deals for Halloween. See discounts, freebies
- CHIPOTLE INTRODUCES "CHIP-OR-TREAT," GIVING FANS FREE REWARDS ALL OCTOBER
- Chipotle's 'Boorito' Halloween tradition returns. See deals
- Halloween means a Chipotle 'Boorito' deal, an online costume contest
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