Freebies For Cheerleaders Sponsorships Printables And Brand Partnerships

Nov. 25, 2025, 10:40 a.m.

Tags: cheerleader

Free products and services are available to cheerleaders across various levels, from youth recreational squads to professional cheerleading organizations. These freebies range from beauty treatments and athletic gear to organizational resources and promotional opportunities. This article examines the types of freebies cheerleaders may receive, how to access them, and the benefits they provide to both cheerleaders and sponsoring brands.

Beauty and Personal Care Sponsorships

Professional cheerleading squads often receive comprehensive beauty and personal care sponsorships that cover various aspects of appearance maintenance. The Dallas Cowboys Cheerleaders (DCC) serve as a notable example of the extent to which these sponsorships can operate. According to available information, DCC members receive complete makeovers tailored to their specific features and beauty needs, which may include changes to hair color, new makeup techniques, or hair extensions to achieve their signature look.

The beauty sponsorships for professional cheerleaders typically include:

Dental services: Teeth whitening and orthodontic treatments provided by companies such as Invisalign and RxSmile Orthodontics.
Nail and lash care: Weekly nail kits and lash kits, along with lash glue, from sponsors like KISS. Cheerleaders may also receive specialized services such as lash lifts to maintain their appearance throughout the season.
Skin treatments: Botox and filler services from companies like Atomic Beauty, along with hydrafacials and other skin treatments to maintain a glowing complexion.
Tanning and waxing: Services from Palm Beach Tan and European Wax Center to achieve the bronzed look required for performances.
Hair services: Comprehensive hair care including cuts, color, blowouts, and extensions from sponsors such as Rose Style Studio and Tangerine Salon. These partnerships often include product credits, with DCC members reportedly receiving $250 in Aveda product credits to maintain their hairstyles.

These sponsorships typically extend throughout the cheerleading season, ensuring that team members maintain their appearance standards for performances, appearances, and media events. The arrangements benefit both the cheerleaders, who receive necessary beauty services at no cost, and the sponsoring brands, which gain exposure through the cheerleaders' public appearances.

Uniforms and Athletic Gear Sponsorships

Beyond beauty products, cheerleading squads often receive sponsored uniforms and athletic gear. Professional teams like the Dallas Cowboys Cheerleaders have multiple sponsors contributing to their official wardrobe. According to available information, the DCC's iconic western-inspired uniform and tri-color pom-poms are composed of products from four different sponsors:

Lucchese Bootmaker (providing footwear)
Rebel Athletic (likely providing uniform components)
Diva Hosiery (providing hosiery elements)
WinCraft (likely providing accessories or pom-poms)

In addition to their performance uniforms, cheerleaders typically receive complimentary rehearsal gear from these sponsors. The sponsorship arrangement provides the teams with necessary equipment at no cost while offering brands significant visibility during games, performances, and media appearances.

Youth and school cheerleading programs may also benefit from uniform sponsorships, though the specific arrangements are less documented in available sources. These partnerships often involve local businesses or sports brands providing partial or complete funding for uniforms in exchange for logo placement or recognition during events.

Free Printables and Organizational Resources

Beyond beauty products and uniforms, cheerleaders and coaches have access to various free organizational resources and printables. These materials help with team organization, recognition, and administrative tasks, particularly for volunteer coaches managing school or recreational cheer programs.

Free cheerleading printables available include:

Administrative forms: Editable cheer application forms in Microsoft Word that collect cheerleaders' vital information during tryouts or sign-ups. These forms help coaches organize essential details about team members.
Parent communication: Parent letters containing cheer information, squad rules, and checklists that help establish clear communication between coaches and parents.
Recognition certificates: Awards such as the Cheer Camp Participant SPIRIT AWARD Certificate, which can be used for various cheerleading contexts including mini-camps, middle school camps, summer and winter camps, and special events like Pink October cheer camps.
Team identification: Name tags, door signs, and locker decorations featuring cheer themes that help create team identity and spirit.
Creative resources: Cheer-themed coloring pages, drawings, and craft ideas suitable for younger cheerleaders or team-building activities.
Gift and recognition tags: Printable tags for gifts, bags, or special recognition of team achievements.
Templates: Various templates including bow templates, megaphone designs, and cheer signs that can be used for team materials or decorations.

These resources are typically available through educational resource platforms or Pinterest boards dedicated to cheerleading materials. They serve as valuable tools for coaches, particularly those new to cheerleading, who may need guidance in organizing their programs. The availability of these free materials helps reduce administrative costs for volunteer coaches and allows them to focus more on training and team development.

Brand Ambassador Opportunities

Another form of "freebie" available to cheerleaders, particularly those with social media followings, involves brand ambassadorship opportunities. Companies sometimes recruit cheerleaders as "launch cheerleaders" or brand ambassadors to promote their products or services through social media posts and other promotional activities.

The process typically involves:

Recruitment: Brands identify cheerleaders with audiences that align with their target demographic and approach them about potential partnerships.
Provision of materials: Companies provide ambassadors with ready-to-use promotional content, including branded images, copy, and links, making it easy for cheerleaders to create promotional posts.
Flexibility: Successful brand ambassador programs allow cheerleaders to decline opportunities that don't fit their schedules or values, maintaining positive relationships even when unable to participate in specific promotions.

For cheerleaders, these opportunities can provide free products, services, or monetary compensation in exchange for promotional posts. The arrangement benefits both parties: cheerleaders receive free items or income, while brands gain exposure through the cheerleaders' social media presence and credibility with their followers.

Effective brand partnerships focus on authentic alignment between the cheerleader's personal brand and the company's products. When partnerships are well-matched, the promotional content feels natural rather than forced, leading to better engagement and results for the brand.

Accessing Cheerleading Freebies

The process for accessing cheerleading freebies varies depending on the type of benefit:

Organizational printables: These are typically available through educational resource websites or Pinterest boards. Coaches can download and customize these materials for their teams' needs.
Sponsorships for professional teams: These are arranged through formal partnerships between the cheerleading organization and sponsoring brands. Individual cheerleaders don't typically apply for these benefits directly but receive them as part of their team membership.
Brand ambassador opportunities: These are usually initiated by brands reaching out to cheerleaders with established social media followings. Interested cheerleaders can respond to these outreach efforts or proactively approach brands that align with their personal brand.
Youth team sponsorships: For school or recreational cheer programs, coaches or organization administrators may approach local businesses about sponsorship opportunities. These arrangements often involve partial funding for uniforms, equipment, or travel in exchange for recognition during events.

Conclusion

Freebies for cheerleaders take various forms, from comprehensive beauty and personal care sponsorships for professional teams to organizational resources for volunteer coaches and brand ambassador opportunities for social media-savvy cheerleaders. These benefits help cheerleaders maintain their appearance, reduce program costs, and gain promotional experience, while providing valuable exposure for sponsoring brands.

For professional cheerleaders like the Dallas Cowboys Cheerleaders, sponsorships can cover everything from beauty treatments and hair services to uniforms and athletic gear. School and recreational programs often benefit from free organizational resources that help with administration, recognition, and team building. Meanwhile, individual cheerleaders with social media followings may find brand ambassador opportunities that provide free products or income in exchange for promotional content.

The availability of these freebies demonstrates the value that cheerleading programs and individual cheerleaders bring to brands through their public visibility and influence. As cheerleading continues to grow in popularity, the range and diversity of available freebies are likely to expand, offering even more benefits to participants at all levels.