Digital Car Giveaway With Purchase Of Ford V Ferrari Movie On Microsoft Store
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During the promotional period from January 28 to February 10, Microsoft offered a digital incentive for customers purchasing the film "Ford v Ferrari" through the Microsoft Store. Purchasers received a digital 1968 Ford Mustang GT 2+2 Fastback, which could be used in the video game Forza Horizon 4. This particular vehicle, known for its appearance in the classic film "Bullitt" starring Steve McQueen, features a 6.4-liter naturally-aspirated V8 engine with over 300 horsepower powering the rear wheels.
The promotional offer provided customers with the ability to recreate the look of the "Bullitt" Mustang through in-game customization options. The vehicle had previously been available in Forza Horizon 4 as part of the Car Pass since February 2019, with a standalone purchase price of $2.69. At the time of the promotion, the film was priced at $19.99 on Microsoft Movies & TV.
The 1968 Ford Mustang GT 2+2 Fastback holds historical significance, as a hero car from the film was auctioned at Mecum in Kissimmee, Florida, selling for $3.74 million and setting a record as the most valuable Mustang ever sold.
About the Ford v Ferrari Promotion
The digital car promotion was part of the marketing strategy surrounding the release of "Ford v Ferrari," a film directed by James Mangold and starring Matt Damon as Carroll Shelby and Christian Bale as Ken Miles. The movie depicts the true story of Ford's efforts to build the revolutionary GT40 to compete against Ferrari at the 24 Hours of Le Mans endurance race.
The promotion period was limited, with Microsoft encouraging interested customers to act quickly before the offer expired on February 10. The digital nature of the freebie represented a modern approach to promotional incentives, targeting both film enthusiasts and racing game fans.
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