Your Guide To Fashion Week Freebies Beauty Treatments Designer Gifts And Exclusive Events

Fashion Week events across the United States offer more than just runway shows and designer previews. Attendees can access a variety of complimentary experiences, from beauty treatments and designer accessories to exclusive event access and culinary delights. This guide highlights the freebies and promotional opportunities available during major Fashion Week events, with a focus on New York Fashion Week and Fashion Week El Paseo in Palm Desert.

Free Beauty Treatments and Samples

Fashion Week presents an opportunity for beauty brands to showcase their products through complimentary treatments and samples. Several major brands offer free services during these events, allowing attendees to experience premium beauty offerings without cost.

SEV Laser, a celebrity-beloved clinic, will provide complimentary 15-minute laser facials at their cart located on the corner of Broadway and Spring in Soho. This offer includes not just the treatment itself but also free products and coffee, creating a complete beauty experience with plenty of selfie-ready photo opportunities.

Revive Skincare at Saks will offer free skincare consultations and facials as part of Fashion's Night Out festivities on September 10th. This beauty-focused event provides attendees with professional skincare advice and treatments at no cost.

The Olay Pop-up at Bryant Park's Fountain Terrace will feature a gamified skincare challenge where participants can test their knowledge of beauty myths against Olay's 72 years of scientific expertise. This two-day activation includes giveaways and samples, making it an ideal stop between fashion shows.

TRESemmé will transform its Style Studios at 216 Lafayette Street into a pop-up salon offering free hair makeovers from September 12-15. The salon experience includes cocktails, music, and professional stylists ready to transform attendees' looks for the Fashion Week events.

PHLUR will host a pop-up event serving frozen cherry treats and cherry stem samples at Sephora Soho on September 10th from 10am-3pm. This provides a refreshing no-cost beauty experience for Fashion Week attendees.

Fashion Accessories and Freebies

Designer brands often use Fashion Week as an opportunity to distribute exclusive accessories and limited edition items, creating buzz and brand awareness through strategic giveaways.

YSL will distribute totes filled with the newest issue of Manifesto V in fashion capitals worldwide on September 12th. While the exact distribution locations in New York remain unspecified, the first 2,000 people to find these totes will receive them at no cost.

The Mark Hotel on East 77th Street offers guests the opportunity to obtain a limited edition silk Carlisle scarf, produced exclusively for the hotel during Fashion Week. This exclusive accessory is available to hotel guests staying during the fashion week period.

Century21 will host a NYFW Runway event on September 12-13 from 12-6pm, where attendees can strike a pose on their red carpet and receive a free tote bag. The event also offers 10% off purchases and on-site photography to capture Fashion Week moments.

Kendra Scott will offer free fashion sketches with any purchase, while supplies last, with a limit of one sketch per customer. This creative service provides attendees with a personalized fashion memento.

The Lil Yachty x Slawn exhibit at The Hole on September 12th from 5-8pm will distribute free Air Forces shoes to the first 100 people in attendance. This limited edition giveaway combines fashion with sneaker culture.

Food and Drink Offers

Fashion Week events often include complimentary culinary experiences, ranging from breakfast specials to cocktail parties and refreshments at pop-up installations.

The Royalton Hotel will offer a Fashion Week breakfast to-go for just $5.00, featuring fruit, carbs, yogurt, and Naked juice with the morning literature (WWD). This budget-friendly option runs from September 10th through the 17th, providing sustenance for fashion students and attendees on the go.

Alloro Restaurant on the Upper East Side will award a free appetizer or dessert with every entrée when customers mention the word "Fashion" during Fashion Week. This offer provides an escape from the madness of Bryant Park with award-winning Italian cuisine.

Arlo SoHo will host an NYFW edition of Arlo's Living Room Gallery on September 10th from 6-8pm, featuring live fashion sketches, DJ beats by Nicole GS, and drink specials. The event requires an RSVP but offers complimentary artistic experiences.

The Manner will host a NYFW Cocktail Party on September 10th, transforming its intimate cocktail lounge into a velvet-draped playground with decadent cocktails and DJ M.O.S. providing the music. This event is free with RSVP until midnight.

The Runway Rehab event at Hot Studios New York on September 12th from 3-7pm will include sweet treats and sips for attendees while they experience the latest styles and brand activations.

Exclusive Event Access

Many Fashion Week events offer complimentary access to exclusive experiences, including fashion shows, parties, and interactive installations.

Webster Hall will host New York Couture's fashion show and after-party on September 12th, offering free entry and a complimentary "bag'o'swag" for the first 100 people to arrive. While the event may feature questionable fashion according to one source, the free swag helps offset any potential discomfort.

Make Up by Mario will host a meet & greet at Sephora Roosevelt Field on Long Island on September 12th at 4pm. The event is open to the public and offers exclusive gifts, special treats for the first few people in line, and the opportunity to meet and take photos with Mario.

The Purple Brand NYFW Block Party on September 12th from 5-9pm at 50 Howard Street will celebrate style, music, and culture with special guest performances. This event is open to the public and features performances by Andre Power, DJ Tay James, DJ Alizay, Skyla Tyla, Statik Selektah, and Dre Sinatra.

The FUBU Toyota HBCUNY Classic Pep Rally on September 12th from 1-4pm at American Dream in East Rutherford, NJ, will be open to the public and feature live performances, a fashion runway production, and high fashion styles.

Tecovas will take over Grand Central's Vanderbilt Hall on September 12th with a western-themed dance hall featuring live country music, free chain stitching, prizes, and a surprise musical guest.

Regional Fashion Week Experiences

While New York Fashion Week offers numerous freebies and promotional events, other regional Fashion Week celebrations also provide accessible, no-cost experiences for fashion enthusiasts.

Fashion Week El Paseo in Palm Desert distinguishes itself as the largest consumer-based fashion show in the country, with alumni including Carolina Herrera, Project Runway's Michael Costello, and Alice + Olivia. Unlike traditional fashion weeks, this event presents designs within the current season rather than previews of future collections.

A highlight of Fashion Week El Paseo is the accessibility of its events, with many designer-helmed trunk shows and discussion panels available at no cost. The event allows immediate access to the styles shown on the runway through trunk shows following the runway events.

This year's Fashion Week El Paseo will include increased opportunities to meet authors discussing fashion, film, and celebrity. A special highlight is the March 21 panel featuring director Susan Stein and Booth Moore, author of "American Runway: 75 Years of Fashion and the Front Row" and West Coast executive editor of Women's Wear Daily.

Conclusion

Fashion Week events across the United States offer numerous complimentary experiences beyond the runway shows. From beauty treatments and designer accessories to culinary delights and exclusive event access, these promotional opportunities provide attendees with valuable experiences at no cost. Whether seeking free facials and skincare consultations, limited edition fashion items, or exclusive party access, Fashion Week presents a variety of options for fashion enthusiasts to enhance their experience without additional expense. The accessibility of these events, particularly at consumer-focused fashion weeks like El Paseo, demonstrates how brands and organizers are increasingly opening Fashion Week to a broader audience through strategic free offerings and promotional activities.

Sources

1. Get Your Swag On! Our Fashion Week Freebies & Discounts Roundup
2. NYFW September 2025 Pop-ups, Parties, Shows and More
3. Fashion Week El Paseo Freebies
4. Here's All The Free Stuff You Can Get At NYFW Pop-Ups This Weekend