Free Digital Resources and Opt-Ins from Doula Services and Training Programs

Free digital resources, often referred to as freebies or opt-ins, are provided by various doula-related websites and discussed in podcasts and blogs targeted at doulas and expectant parents. These offerings include guides, samplers, and resource packets priced at $0.00, accessible through online stores and marketplaces. Availability centers on pregnancy, birth, postpartum care, and doula business strategies, with no details on physical product samples, mail-in programs, shipping policies, or eligibility restrictions beyond basic access.

Specific Free Offerings from Catholic Doula Store

The Catholic Doula website lists several free digital items under its Freebies category. These include:

• Freebie - 5 steps to doula certification!
• Free Mama and Parents Guide to Parent Classes @ Catholic doula
• Free Catholic Doula Guide!
• Free Magnificat Fertility Doula Sampler
• Freebie: Thanksgiving/Christmas Holiday Recipe booklet
• Month of May Spirituality of Birth Freebie - for Mamas and Doulas!
• Catholic Affirmation Set for Mamas or Doulas - Freebie of the month!

Each is marked at $0.00, indicating no cost for download or access.

Free Downloads in Postpartum and Pregnancy Marketplace

A marketplace associated with a doula service offers free digital downloads related to postpartum and pregnancy preparation. Items listed at $0.00 include:

• My November Weekly Meal Planner
• My October Weekly Meal Planner
• 10 Overlooked Ways to Nourish During Postpartum - The Postpartum Guide 101
• A Quick Guide to Postpartum Herbs
• 3 Tips to Preparing for Your Postpartum
• My Healing Birth Bag Guide
• Postpartum Hydration Guide

Other items in the marketplace, such as guides and planners, carry nominal fees, but the free ones focus on nourishment, herbs, and preparation tips.

Complimentary Resources in Doula Packages

Certain doula service packages incorporate freebies as standard inclusions. For example, Bold Doula birth packages provide:

• Bold Doula Resource Packet, offering trimester tips and reading recommendations.
• Exclusive Google Doc Drive Access, filled with valuable resources, subject to availability.
• Private Google Drive for Parents-to-Be, stocked with essential resources.
• Virtual Breastfeeding Class, available for repeat attendance.

These are described as complimentary features enhancing birth and postpartum support, available with packages that also include sessions like doula interviews, labor support, and birth rehearsals.

Discussions on Freebies in Doula Business Contexts

Podcasts and blogs address the role of freebies in doula practices. One episode emphasizes creating free opt-ins to serve potential clients, provide a sample of services, and facilitate ongoing connections. It highlights turning freebies into opt-ins for community building and business growth, with a reference to tools like Flodesk for implementation.

Another discussion explores inquiries about free samples for clients, noting common questions in doula communities. Pros and cons are weighed, including the time cost to birth professionals for requesting, processing, and distributing items. Concerns include unintended messages, such as implying products like lactation tea or nipple balm are essential for breastfeeding success. Large companies with marketing budgets are contrasted with uncompensated efforts by birth professionals.

Sales advice cautions against over-relying on freebies and discounts for full services, positioning doulas as products exchanged for monetary rewards. Emphasis is placed on demonstrating skills through interactions rather than giveaways.

A blog post covers creating free pregnancy resources, advising against frequent new freebies unless messaging changes fail to engage audiences. It suggests refining copywriting before developing new offers.

Strategic Considerations for Freebies

Guidance in the materials recommends assessing when to introduce new freebies, prioritizing messaging adjustments over content creation. Freebies are framed as tools for transparency, client attraction, and business sustainability, but with warnings against undervaluing services.

Conclusion

The source materials detail digital freebies from doula-focused sites, primarily guides and resource packets at no cost, alongside discussions on their business implications. No information appears on physical samples, brand trials, discounts requiring purchases, geographic limits, or redemption processes. Consumers interested in doula-related resources may access listed free items directly from the originating pages.

Sources

1. Catholic Doula Freebies Page
2. Episode 15: Freebies / Opt-ins for Your Online Doula Business
3. Sales Skills for Doulas
4. Episode 113: Free Samples
5. Bold Doula Packages
6. Doula Marketplace
7. Creating Free Pregnancy Resources Blog