Sopost Free Samples How To Access Brand Product Samples Through Social Sharing

SoPost has emerged as an innovative platform connecting major brands with consumers through free product samples. Founded in 2012 in Newcastle, England, this online sampling business has disrupted traditional sampling methods by leveraging social networks to distribute product samples. The company works with some of the world's largest brands, including L'Oreal, Mondelez, PepsiCo, and Benefit Cosmetics, as well as luxury names like YSL, Lancome, Hermes, Tiffany, Dior, Tory Burch, Cartier, Marc Jacobs, Gucci, and Elemis. SoPost's approach combines free samples, social media advocacy, publicity, customer acquisition, and loyalty in a single process, making it an attractive option for both brands and consumers seeking to try products without financial commitment.

How SoPost Works

SoPost operates as a technology platform that enables brands to create sampling campaigns distributed through social channels. The process begins when a brand partners with SoPost to develop a campaign, which typically involves creating a unique link that consumers can click to redeem their free samples. This campaign is then pushed out to the brand's social media channels, where existing brand advocates pick it up and share it with their friends and followers.

When a friend clicks on the shared link, they are directed to a page where they can provide their contact information to receive the free sample. During this process, users have the option to opt-in to receive further information from the brand. The social sharing aspect creates a viral effect, as recipients who enjoy their samples may then share the offer with their own networks, potentially leading them to become full-fledged customers.

The samples are shipped directly from the brands to consumers, not from SoPost itself, and shipping is free. According to information from Freeflys, samples typically take 2 to 8 weeks to arrive in the mail. Consumers can track their orders using a confirmation number received via email, which can be entered on the SoPost tracking page to check order status.

Types of Brands and Products Available

SoPost works with an extensive range of brands across multiple categories. The platform caters to both luxury and mainstream brands, offering diverse product types to suit various consumer interests.

Luxury brands available through SoPost include high-end names such as: - Yves Saint Laurent (YSL) - Lancôme - Hermès - Tiffany & Co. - Dior - Tory Burch - Cartier - Marc Jacobs - Gucci - Elemis

Mainstream brands accessible through the platform include: - L'Oréal - Maybelline - CeraVe - Essie - Luna - Clif Bar - Mondelez - PepsiCo - Benefit Cosmetics

The size of samples provided through SoPost is typically a deluxe sample size, and in some cases, even full-size products. This contrasts with traditional sachet samples that may contain only a minimal amount of product, allowing consumers to properly evaluate the quality, color, scent, and suitability of products for their needs.

One notable campaign example mentioned in the source data is the #CadburySnowball Christmas Campaign created for Mondelez. In this campaign, Twitter users were able to "hit" each other with a #CadburySnowball Tweet, and when recipients input their postal details, they received a free gift pack of Cadbury's seasonal Snow Bites treats.

User Experience and Participation

To participate in SoPost sampling programs, consumers must first sign up for a free account. The process involves creating a profile and providing shipping information to be matched with appropriate brands and products. The platform is currently available only to US consumers, as indicated in the source data.

After setting up their profile, users can browse available sampling campaigns. Many of SoPost's sampling programs are offered through Facebook, though the company has also created a dedicated community to provide samplers with products perfectly suited to their preferences and interests.

The user experience appears to be positive based on the firsthand account of a beauty blogger named Lauren who received a Benefit Primer sample through SoPost. Initially skeptical about receiving only a minimal sample, she was surprised to receive a mini tube that was "very usable, and lasted a little while too." She noted that this approach to sampling allows consumers to "get enough product to make a judgement on the colour, scent, whether it suits your skin tone/type" and then share their experiences through social media or with friends.

Lauren mentioned that she has received "some other bits and pieces all of which I have liked and enjoyed using (apart from the Max Factor lipstick which I gifted to my sister as the colour didn't suit me)." This indicates that the platform offers a variety of products, and while not all may be perfect for every user, the samples are substantial enough to make informed decisions about whether to purchase full-size products.

Recent Free Sample Offers

SoPost regularly offers free samples through various channels, with recent promotions including:

• Free Target Exclusive Collection Little Words Project Bracelet (August 2023)
• Free Fragrance Sample Box (July 2023)
• Free VivaStix Sample (May 2023)
• Free fragrance box (May 2023)
• Free Little Words Project Target Mother's Day bracelet (April 2023)
• Free Fragrance Sample Box (March 2023)
• Free Macy's Fragrance Sample Box (January 2023)
• Free Midol Sample (December 2022)
• Free Perfume Sample Set (November and October 2022)

Many of these samples can be accessed through ProductSamples.com, where users check their accounts for available offers. The platform notes that samples may be released to different accounts at different times, so users should check back periodically if they don't immediately see an offer.

To maximize the chances of receiving free samples, users are encouraged to sign up for New Freebie Alerts to receive daily email notifications about the latest free stuff and saving tips. This ensures that users can be among the first to claim new offers when they become available.

Terms and Conditions

SoPost is delivered by SoPost Limited, a company incorporated in England under registered number 08216668, with its registered office at Floor 12, Bank House, Pilgrim Street, Newcastle Upon Tyne, England, NE1 6QE.

To request samples through SoPost, users must accept the Terms of Use as outlined on the SoPost website. The process involves completing a simple form with basic personal details, including a postal address to which samples can be sent. By submitting this information, users confirm that it is accurate and up-to-date.

The terms specify that SoPost requires people to interact with each other within a framework designed to keep everybody safe and free from harm. This framework includes the Terms of Use, which establish the rules and guidelines for using the service.

Benefits of SoPost's Sampling Approach

SoPost's approach to sampling offers several advantages over traditional sampling methods. First, the social sharing aspect creates organic word-of-mouth marketing for brands, as recipients are encouraged to share offers with friends and discuss their experiences afterward. This viral marketing can be more effective than traditional advertising because it comes from trusted personal connections.

Second, the samples provided are typically larger than traditional sachet samples, giving consumers enough product to properly evaluate the quality and suitability for their needs. As noted by one user, this approach allows for proper assessment of "colour, scent, whether it suits your skin tone/type" rather than trying to make judgments from minimal product amounts.

Third, the platform benefits brands by helping them acquire new customers through a more targeted approach. By matching consumers with products suited to their profiles and preferences, brands can increase the likelihood that recipients will actually use and appreciate the samples, potentially leading to future purchases.

For consumers, SoPost provides access to a wide variety of products across multiple categories without requiring a purchase. The free shipping and the ability to track orders add to the convenience of the service. Additionally, the opt-in feature allows consumers to receive further information from brands they're interested in, potentially leading to additional offers and discounts.

Conclusion

SoPost has established itself as an innovative player in the free sample space by combining social media with product sampling. The platform connects major brands with consumers through a process that leverages social networks for distribution, creating a win-win scenario where brands gain exposure and potential customers while consumers access free product samples.

With a diverse range of brands spanning from luxury to mainstream across categories like beauty, fragrance, food, and more, SoPost offers something for nearly every interest. The platform's focus on providing substantial sample sizes—often deluxe or even full-size products—sets it apart from traditional sampling methods, allowing consumers to make more informed purchasing decisions.

For US consumers interested in accessing free samples, SoPost provides a legitimate and convenient option. By creating a profile, setting up shipping information, and monitoring available offers, users can regularly receive products from well-known brands at no cost. The social sharing aspect not only helps spread the word about products but also creates a community of sample enthusiasts who can discover new items together.

As SoPost continues to expand into new markets, including the US, it's likely that more brands will adopt this sampling approach, further increasing the variety and availability of free samples for consumers. For those looking to try new products without financial commitment, SoPost represents a valuable resource in the landscape of promotional offers and brand freebies.

Sources

1. Peter Fisk - SoPost: Newcastle-based online sampling business disrupting world of beauty
2. Freeflys - Free Samples: SoPosts Product Samples
3. SoPost Terms of Use