Free Slurpees And Beyond A 7-Eleven Day 2018 Freebie Guide

Nov. 10, 2025, 1:32 a.m.

7-Eleven Day 2018 marked the 91st birthday of the convenience store chain, a milestone celebrated by the iconic annual tradition of offering free Slurpees to customers. Originating in 2002, this event has become a summer highlight, drawing millions of customers with the promise of a complimentary, icy treat. This guide provides a comprehensive overview of the 2018 celebrations, detailing the free Slurpee offer, the additional "7 Deals in 7 Days" promotion, and the "Happy Hour" discounts, equipping consumers with all the necessary information to maximize their savings and enjoyment during the festivities.

The Free Slurpee: Core Details of 7-Eleven Day 2018

The centerpiece of 7-Eleven Day 2018 was, as always, the free Slurpee. The promotion was simple and straightforward: on Wednesday, July 11, 2018, from 11 a.m. to 7 p.m., participating 7-Eleven locations across the U.S. offered one free small Slurpee to each customer. No purchase was necessary, and no coupon was required to claim the free drink. The offer was valid on a first-come, first-served basis, with the free Slurpees available while supplies lasted.

The event was on a massive scale. 7-Eleven anticipated distributing a staggering 9 million free Slurpees by the end of the day, a testament to the popularity of the promotion. This immense scale, while ensuring high availability of the product, also meant that customers could expect long lines at store locations throughout the day, particularly during peak hours. Customers were advised to plan their visit accordingly, perhaps by arriving early to avoid the crowd.

The free Slurpee offer included a wide variety of classic and specialty flavors. Customers could choose from long-time favorites such as Wild Cherry, Coca-Cola, and Blue Raspberry, as well as a new flavor introduced for the 2018 celebration: Cap'n Crunch's Crunch Berries. This new flavor, inspired by the popular breakfast cereal, provided a unique and festive twist for the birthday celebration. To add to the fun, customers were also encouraged to mix different flavors to create their own custom Slurpee combinations, further personalizing their free treat.

Expanding the Celebration: "7 Deals in 7 Days"

The 7-Eleven Day festivities did not end with the free Slurpee. The company extended the celebration with a week-long promotion called "7 Deals in 7 Days," which began on July 12 and continued through July 18. This promotion offered customers a new free item each day with the purchase of a specified product. The freebies ranged from beverages to snacks, providing additional value and an opportunity for customers to try new items from 7-Eleven's extensive product range.

To access the daily deals, customers needed to be members of the 7Rewards program. Enrollment in 7Rewards was free and could be completed by downloading the 7-Eleven mobile app for Android or iOS devices, or by registering online. Once enrolled, participants could retrieve a unique coupon for the daily freebie through the 7-Eleven app. This digital approach streamlined the redemption process and allowed 7-Eleven to track the popularity of the deals.

The following is a detailed breakdown of each daily deal offered during "7 Deals in 7 Days":

Thursday, July 12: Free 7-Select Pure Water with the purchase of a BODYARMOR sports drink.
Friday, July 13: Free Big Gulp fountain drink with the purchase of a share-size Snickers candy bar.
Saturday, July 14: Free 7-Select Popcorn with the purchase of a 20-oz. Smartwater.
Sunday, July 15: Free single-size bag of Reese's with the purchase of a share-size bag of 7-Select Gummies.
Monday, July 16: Free 20-oz. Coca-Cola with the purchase of any flavor Cheez-It baked snack crackers.
Tuesday, July 17: Free single-serve bag of 7-Select Chips with the purchase of any 7-Eleven fresh sandwich.
Wednesday, July 18: Free single-serve 7-Select Tortilla Chips with the purchase of any 7-Select Nuts.

This promotion was designed to encourage product discovery and drive sales of a variety of items, from beverages and snacks to fresh food. By requiring a qualifying purchase, 7-Eleven generated additional revenue while simultaneously providing added value to its customers. The free items, such as a Big Gulp or a bag of chips, were popular choices that complemented the qualifying purchases, enhancing the overall customer experience.

Extending the Party: "Happy Hour" Discounts

The celebration continued throughout the month of July with a "Happy Hour" promotion for 7Rewards members. From 4 p.m. to 8 p.m. every day, members of the 7Rewards program were eligible for a 50% discount on any Slurpee or Big Gulp drink when they scanned the app at the point of sale. This daily discount, which ran through July 31, was a significant benefit for frequent 7-Eleven customers, effectively cutting the price of a large drink in half during the specified time window.

The "Happy Hour" promotion was available to all 7Rewards members, regardless of whether they participated in the "7 Deals in 7 Days" promotion. This meant that even customers who only wanted a discounted Slurpee or Big Gulp could benefit by signing up for the free program. The promotion provided a month-long incentive for customers to become members of 7Rewards, potentially increasing long-term customer engagement and loyalty.

How to Participate: A Guide to Accessing the Freebies

Participating in the 7-Eleven Day 2018 freebies and promotions was a straightforward process.

For the free Slurpee on July 11, customers simply needed to visit a participating 7-Eleven store during the specified hours and request the free beverage. No prior sign-up or app download was required for this particular offer. 7-Eleven's official website provided a store locator tool that customers could use to find the nearest participating location. This tool was a valuable resource for those unfamiliar with their local 7-Eleven stores or those looking to find a location with the shortest lines.

To access the "7 Deals in 7 Days" promotions and the "Happy Hour" discount, customers needed to be enrolled in the 7Rewards program. The first step was to download the 7-Eleven mobile app, which was available for both Android and iOS devices. Alternatively, customers could register for a 7Rewards account online. Once registered, participants could log into the app and find the daily coupons for the "7 Deals in 7 Days" promotion, which could then be redeemed at the checkout counter with the qualifying purchase. The "Happy Hour" discount for Slurpees and Big Gulfs was automatically applied to members' purchases when they scanned the app during the specified time.

Conclusion

7-Eleven Day 2018 was a comprehensive celebration designed to engage and reward customers throughout the month. The core of the event remained the free Slurpee, a simple yet effective gesture that brought joy to millions of people. The free Slurpee was easily accessible, requiring no purchase or membership, and was available in a variety of flavors, including the new Cap'n Crunch's Crunch Berries. The "7 Deals in 7 Days" promotion extended the celebration with a week of additional freebies, encouraging product discovery and driving sales with qualifying purchases. Finally, the "Happy Hour" promotion provided a month-long incentive for 7Rewards members to enjoy discounted Slurpees and Big Gulfs every day in July. By offering a mix of no-cost and discounted items, 7-Eleven created a robust and appealing promotion that catered to a wide range of customer needs and preferences. The event exemplified how a well-structured promotional campaign can turn a brand anniversary into a significant value-adding event for consumers.