Lego Freebie And Promotion Guide 2024 Insider Days Black Friday Offers And Event Freebies

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LEGO freebies and promotional offers in 2024 are structured around three major events: Back to Hogwarts, Insider Days, and Black Friday, with most promotional items requiring LEGO Insiders membership for redemption. The Insiders program, formerly known as the VIP program, is free to join and provides access to exclusive deals, double points opportunities, and gift-with-purchase (GWP) offers that are not available to non-members.

LEGO Harry Potter Back to Hogwarts 2024 (September 1-10, 2024) featured three tiered gift-with-purchase offers. The first tier offered the Draco in the Forbidden Forest (30677) polybag to customers spending £35/$40/€40 or more on LEGO Wizarding World sets. The second tier provided the Borgin and Burkes: Floo Network (40695) set to orders reaching £120/$130/€130. The highest tier automatically qualified customers purchasing The Burrow Collectors' Edition (76437) for all three freebies, including the Collectible Weasley Clock (5009008). The set itself was priced at £219.99/$259.99/€259.99 and was initially available exclusively to LEGO Insiders starting September 1, 2024, with wider release beginning September 4.

LEGO Insider Days 2024 (July 16-20, 2024) provided two specific gift-with-purchase opportunities. Members spending US$200/AU$320/£180/€200 or more on LEGO.com received the free 40692 Candy Store set. A lower spending threshold of US$75/AU$120/£70/€75 on select themes including Animal Crossing, City, DUPLO, Friends, LEGO DREAMZzz, Harry Potter, NINJAGO, or Super Mario qualified members for the free 5008918 Summer Beach Bag. The event also featured double Insider Points on all LEGO City, Friends, Technic, and Disney sets during the same period, plus discounts of up to 40% on selected sets.

Black Friday 2024 promotions (November 29-December 2, 2024) centered around the exclusive LEGO Icons 10335 Endurance set, priced at 3,011 pieces. Customers purchasing this set during the Black Friday window received the exclusive LEGO Icons 40729 Shackleton's Lifeboat as a gift. The event included an Insiders Weekend component with double points and additional freebies, though specific details about weekend offers were limited in the source material.

The promotional calendar also included experiential components. Designer signings featured George Gilliatt, who appeared at two LEGO stores in early September to sign copies of The Burrow Collectors' Edition. A European tour continued to LEGO House in Billund on September 5, where Gilliatt was joined by fellow designers Santiago Carillo and Peter Kjærgaard. Make-and-take events ran globally from August 31 to October 7, with customers able to build miniature LEGO Hogwarts Express models. Regional scheduling varied, with Europe/Middle East/Africa events occurring between August 31-September 8, US/Canada events on September 8, and China events from September 1-October 7.

Eligibility requirements consistently favored Insiders members, with most freebies restricted to program participants. The Insiders program, noted as being completely free to join, provided access to promotional windows, exclusive sets, and the majority of gift-with-purchase opportunities detailed in the 2024 promotional calendar.

Sources

1. LEGO Harry Potter Back to Hogwarts 2024
2. LEGO Black Friday 2024 Guide
3. LEGO Insider Days 2024 Offers