25 Freebies To Ask For When Buying A New Car

Introduction

When purchasing a new car, the focus often lies on securing the best price, lowest monthly payment, and most favorable financing terms. However, savvy buyers understand that significant value can also be obtained through dealer-offered freebies and add-ons. These complimentary items and services, ranging from essential accessories to maintenance packages, can substantially enhance the overall value proposition of a vehicle purchase. While some freebies are standard inclusions, many others are discretionary perks that dealers are willing to provide, especially to close a deal or as a gesture of goodwill. Understanding which items are commonly available and how to appropriately request them is a key negotiation tactic that can result in considerable savings and added convenience for the buyer.

Why Dealerships Offer Freebies

Dealerships operate in a highly competitive market. They employ various strategies to attract customers and secure sales. Offering freebies is a time-tested method to make a deal more attractive without necessarily reducing the vehicle's price. This approach can be beneficial for the dealer as it allows them to maintain a particular price point while still providing tangible value to the customer. Furthermore, many freebies have a low marginal cost to the dealer but a high perceived value to the customer. Items like floor mats, keychains, or a tank of gas are relatively inexpensive for the dealership to provide, but they create a positive customer experience and build goodwill. Dealers also view these perks as an investment in the customer relationship, hoping to foster loyalty that may result in future service and sales.

Standard Freebies Typically Included

Several items are so commonly included in a new car purchase that they are often considered standard. Buyers can reasonably expect these to be part of the deal and should not feel the need to "haggle" for them as they are usually built into the cost of the vehicle or the dealership's operations.

1. A Tank of Fuel

One of the most appreciated freebies is a full tank of gas. While this courtesy was once a universal standard, its availability now varies by dealership. It is still a common practice, with many dealers proudly advertising it on their websites. If a dealership does not automatically include a full tank, it is a common and acceptable request to make after the paperwork is completed. This freebie ensures the customer can drive their new vehicle home without the immediate inconvenience of stopping at a gas station, which is a small but meaningful part of the new car experience.

2. Floor Mats

Floor mats are another almost universal inclusion for new vehicles. They are essential for protecting the vehicle's carpeting from dirt, wear, and tear. The cost for a set of floor mats typically ranges from $20 to $150, and they are a practical and expected component of a new car purchase. The dealership usually installs them as part of the pre-delivery process.

3. A Second Set of Keys

New cars almost always come with two keys or two key fobs. This is a standard manufacturer practice and a key safety feature. It allows for convenience, such as sharing the vehicle with family members, and serves as a backup in case one set is lost. The cost of a replacement key fob can be up to $300, making this a significant value that is included at no extra charge.

Common Dealer Add-Ons and Perks

Beyond the standard inclusions, dealerships often have a selection of other freebies they are prepared to offer, either proactively or upon request. The availability and ease of obtaining these items can vary, and they often require the buyer to initiate the conversation.

4. Navigation System

Many dealerships have surplus inventory of older GPS navigation units, as they have been largely rendered obsolete by the proliferation of smartphone integrations and built-in infotainment systems. These units, which do not rely on a data connection and can be more reliable in areas with poor cell service, are often available as a free add-on for a buyer who asks. While they are not as popular, they can be a valuable free item for those who prefer a dedicated navigation device.

5. An Extra Set of Keys

While the standard two keys are included, a third set can be an extremely valuable freebie, especially for families or for added convenience. An additional key can be locked in a safe place for emergencies or be given to another family member. It is a simple item to request and can save the future cost and hassle of creating a replacement key elsewhere, which can be expensive for modern key fobs.

6. Car Care Kit

A car care kit, which typically includes items like wax, polish, microfiber cloths, and other cleaning supplies, is a popular and practical freebie. It provides the new owner with the basic tools to maintain the appearance of their vehicle, helping to preserve its value and keep it looking new for longer. Dealerships often receive these kits in bulk or as part of promotional deals with manufacturers, making them a low-cost item to include.

7. Car Cover

A car cover is an ideal accessory for protecting a vehicle's paint job from the elements. It is particularly useful for owners without a covered garage or carport. Car covers are generally inexpensive for the dealer to provide and can be highly effective in preventing long-term sun, rain, and snow damage. Dealers often have these on hand and are willing to give them away, especially if a specific need is expressed.

8. Early Warning Device (EWD) / Roadside Emergency Kit

An Early Warning Device, which is often a reflective triangle or flare kit, is a legal requirement in many jurisdictions, such as the Philippines, under laws like RA 4136 - Land Transportation and Traffic Code. These kits are a safety necessity for any driver, used to alert other motorists in the event of a breakdown or emergency stop. While often not a standard freebie in the U.S., the concept of a complimentary roadside emergency kit is a related and valuable item that dealers may offer.

Service and Maintenance Perks

One of the most valuable types of freebies a dealership can offer is related to post-purchase service and maintenance. These can translate into significant long-term savings and peace of mind for the new car owner.

9. Service and Maintenance Packages

Many dealerships are willing to sweeten a deal by including complimentary service and maintenance. This can range from a few free oil changes and state inspections to a comprehensive multi-year preventive maintenance plan. Some dealers may offer free services for the first 1,000 or 5,000 kilometers, while others might extend the offer to two or three years. This is a high-value perk that should be actively negotiated, as it can result in hundreds of dollars in savings over the initial years of ownership.

10. Car Washes

In addition to maintenance services, some dealers include a set number of complimentary car washes. This is a simple but appreciated perk that helps keep the new vehicle looking its best and encourages the customer to return to the dealership for the service.

Protection and Accessory Freebies

Dealers may also offer freebies that provide a layer of protection for the vehicle or add a layer of convenience. The availability of these items often depends on inventory, promotions, and the dealership's willingness to close the deal.

11. Rust Protection

Rust protection is a smart investment for any vehicle, but it is especially important in climates prone to corrosion. If not already included, it is a valid request, particularly for used cars. For new cars, it may be an optional freebie, and a strong case can be made for its necessity based on the buyer's geographic location. It is a treatment that has a high perceived value and protects the vehicle's long-term integrity.

12. Fabric Protection

For vehicles with fabric upholstery, a fabric protection treatment can be a valuable freebie. It helps repel stains and makes the interior easier to clean, which is a significant benefit for families, pet owners, or anyone who eats in their car. This treatment is relatively inexpensive for the dealer to apply but provides significant value in terms of preserving the vehicle's interior.

13. Mud Flaps

Mud flaps are a practical accessory that protect the lower body panels and rear of a vehicle from road debris. They are a low-cost item for the dealer to provide and can be a helpful freebie, especially for buyers who frequently drive on unpaved or rural roads.

14. Rain Guards

Rain guards (also known as wind deflectors) are installed on the windows to allow for ventilation even in rainy weather. They are a relatively simple accessory that can be offered as a free add-on. They are not essential but are a popular and functional item that many dealers have available.

15. Reverse Sensors

While reverse sensors are increasingly common on new vehicles, they may not be found on entry-level models or used cars. They are a safety feature that makes backing up safer and easier. They are often inexpensive and easy to install, making them a viable freebie request, especially if the buyer emphasizes their concern for safety.

Negotiation Strategy and Etiquette

Successfully obtaining freebies requires a specific approach. The key is to be informed, polite, and strategic.

Know What to Ask For

The first step is to research which freebies are commonly available. This knowledge allows the buyer to have a clear and reasonable list of requests. The list should be based on the buyer's actual needs and the vehicle's intended use. For example, a buyer in a hot climate might request a car cover, while one in a family-oriented vehicle might negotiate for fabric protection.

Be Respectful and Professional

It is important to approach the negotiation of freebies in a friendly and professional manner. Harsh demands or aggressive tactics are likely to backfire. A polite and respectful conversation is more likely to result in a positive outcome. The goal is to have a collaborative discussion about maximizing the value of the deal.

Ask at the Right Time

The appropriate time to bring up freebies is after the price of the vehicle has been negotiated to the buyer's satisfaction. Bringing up freebies too early in the negotiation can distract from the primary goal of securing a competitive price on the vehicle itself. Once a price is agreed upon, the buyer can then shift the conversation to discussing the included freebies and asking for additional perks.

Compare Multiple Dealers

To get the best deal, it is advisable to contact multiple dealerships. A dealer who is aware that a customer is shopping around is more likely to offer freebies to win the business. This competitive environment works in the buyer's favor and can result in a bundle of free items and services that significantly increase the overall value of the purchase.

Conclusion

Navigating the process of purchasing a new car involves more than just securing a competitive price. Understanding and negotiating for the freebies and add-ons that dealerships commonly offer can result in substantial added value. By being informed about what items are typically available, approaching the negotiation with a professional and respectful attitude, and timing the requests appropriately, buyers can significantly enhance the value of their new car deal. From the practical (a full tank of gas, a second set of keys) to the protective (rust and fabric protection) to the service-related (maintenance packages), the right combination of freebies can make a good deal great and transform the new car buying experience from stressful to satisfying.

Sources

1. 8 freebies you can get when buying new car | AutoDeal
2. Freebies to Ask For When Buying New Car | Pocket News Alert
3. Look for these freebies at the car dealership | USA Today
4. Purchasing Car Freebies & Add-Ons | HotCars
5. 25 Freebies to Ask For When Buying a Car | Yahoo Finance