Maximizing Value Free Items And Services To Request When Buying A Car

When purchasing a new vehicle, consumers often focus on negotiating the purchase price while overlooking opportunities to acquire valuable add-ons and services at no additional cost. Car dealerships frequently have inventory of items that can enhance the ownership experience, many of which they are willing to include as complimentary incentives to secure a sale. This article examines the various freebies and services that may be available to car buyers who know what to request and how to approach the negotiation process.

Exterior Protection and Accessories

Rain Guards

Rain guards, also known as rain visors, represent a practical yet inexpensive addition that dealers can provide at minimal cost. These accessories are installed above the driver's side window and allow for window ventilation during rainfall without water entering the vehicle. Their utility becomes apparent in situations such as paying tolls, asking for directions, or being pulled over during inclement weather. The ability to maintain airflow while staying dry is a convenience that many drivers appreciate, particularly in regions with frequent precipitation. Since rain guards are relatively low-cost items for dealerships to stock, they are often readily available as complimentary add-ons for buyers who request them.

Mud Flaps

Mud flaps serve as protective barriers behind vehicle tires, preventing road debris, mud, and water from being kicked up onto the vehicle's body. While not all vehicles necessarily benefit from mud flaps, they are particularly useful for trucks and SUVs that may encounter off-road conditions or rough terrain. Dealerships frequently offer mud flaps as paid add-on options, but they can also be obtained as freebies through negotiation. The installation process is typically quick and straightforward, making it an easy concession for dealers to include when finalizing a sale. Buyers who frequently drive in areas with poor road conditions or who plan to use their vehicle for outdoor activities may find mud flaps especially valuable as a complimentary addition.

Car Cover

For vehicle owners without covered parking facilities, a car cover provides essential protection against environmental elements that can cause long-term exterior damage. These covers are relatively inexpensive for dealerships to acquire, often obtained through promotional programs or bulk purchasing. As a result, dealers are frequently willing to provide them as complimentary items to buyers who request them. A car cover can prevent damage from sun exposure, bird droppings, tree sap, and other environmental factors, helping to preserve the vehicle's appearance and potentially maintain its resale value. The minimal cost to the dealer combined with the perceived value to the buyer makes car covers a common freebie for those who ask.

Rust Protection

Modern vehicles are manufactured with advanced corrosion-resistant materials, making traditional rustproofing services unnecessary in many climates and conditions. Consumer Reports indicates that spending hundreds of dollars on rustproofing add-on services is generally not justified. However, if a dealer is willing to include rust protection as a complimentary addition, it may provide an extra layer of long-term safeguarding, particularly as an undercoating on the vehicle's most vulnerable areas. When negotiating, buyers in regions with harsh winter conditions, high humidity, or road salt usage might especially emphasize the value of rust protection as a free add-on, recognizing that while it may not be essential, it offers additional peace of mind.

Interior Comfort and Protection

Floor Mats

Floor mats play a critical role in maintaining a vehicle's interior cleanliness and protecting the original carpeting, which directly impacts resale value. Some vehicles, particularly entry-level models, may not include floor mats as standard equipment. While purchasing mats separately from an auto parts store is often more economical than buying them as a dealer add-on, they represent an easy freebie for dealers to include in a purchase agreement. Buyers should specifically request floor mats if their vehicle doesn't include them, as this simple addition can prevent dirt, moisture, and wear from compromising the interior condition over time.

Fabric Protection

Automotive upholstery endures significant wear and tear from daily use, including mud from outdoor activities, spilled beverages, and general dirt accumulation. Fabric protection treatments, essentially applications similar to 3M Scotchguard, can help maintain the interior's appearance. Dealerships frequently attempt to sell fabric protection as an expensive add-on service, but the product itself is relatively inexpensive—retailing for less than $10 in consumer markets. This low cost makes it an easy concession for dealers to include as a complimentary item when requested. Buyers with families, pets, or active lifestyles may particularly benefit from fabric protection, as it can help preserve the interior condition against spills and stains.

Car Care/Detailing Kit

Car detailing kits typically contain wipes, sponges, sprays, and specialized products for cleaning both the interior and exterior of a vehicle, focusing on key areas such as tires, rims, lights, and mirrors. These kits can retail for $50 or more when purchased separately, making them a valuable freebie when included with a vehicle purchase. Dealerships often have detailing kits available as promotional items or for use in their service departments, positioning them as simple add-ons to offer to buyers who request them. A complimentary detailing kit provides new owners with the tools needed to maintain their vehicle's appearance from the outset, potentially preserving its condition and value over time.

Technology and Convenience

Navigation System

While smartphone navigation has largely replaced standalone GPS units in many vehicles, dedicated navigation systems still offer advantages, particularly in areas with poor cellular service. Dealerships often have excess inventory of GPS systems that have fallen out of favor with consumers, making them willing to include these units as complimentary items. Unlike smartphones, dedicated navigation systems don't require cellular data and continue functioning in remote or rural areas where phone service may be unreliable. Buyers who frequently travel through areas with limited connectivity or who prefer not to use their phone's battery for navigation may find a complimentary navigation system particularly valuable.

An Extra Set of Keys

Some dealerships do not provide spare keys as standard service with new vehicle purchases. This oversight can be easily addressed by requesting an additional key during the purchasing process. While dealers may be more reluctant to include keyless entry fobs as complimentary items due to their higher cost, traditional mechanical keys are often available without additional charge. Buyers should specifically request an extra key during negotiations, emphasizing the convenience and security benefits of having a spare readily available. This simple addition can prevent significant inconvenience and expense if the original key is lost or damaged after purchase.

Car Alarm

For vehicles not equipped with factory-installed alarms, dealers may be willing to install aftermarket alarm systems as complimentary add-ons. These security systems can provide peace of mind by deterring theft and unauthorized access. However, buyers should be aware that dealer-installed alarms are often lower quality than aftermarket alternatives available through specialized retailers. When requesting a complimentary alarm, buyers might consider the trade-off between the convenience of a free installation versus the potential limitations of the system's performance. For buyers who do not intend to purchase an alarm independently, a complimentary dealer-installed option may provide adequate security at no additional cost.

LoJack

LoJack represents an advanced security option that enables law enforcement to track a vehicle's location if it is stolen. While the device itself may be available as a complimentary addition from some dealers, buyers should note that recurring subscription costs and fees typically apply to maintain the service. When negotiating for a LoJack system, buyers should clarify whether the initial installation is complimentary and understand the ongoing financial commitment required. This security option may be particularly appealing for buyers in areas with high vehicle theft rates or for owners of expensive vehicles, though the subscription costs should be factored into the overall value assessment.

VIN Etching

VIN etching involves etching the vehicle identification number into windows and glass components, making the car easier to identify if recovered after theft. This service is commonly offered by dealers as an expensive add-on, but it can be provided at no cost as it is a quick and simple procedure. The process creates permanent identification that remains even if a thief removes the standard metal VIN plate. Buyers concerned about vehicle security may request VIN etching as a complimentary service, recognizing that while it doesn't prevent theft, it significantly increases the likelihood of recovery and may deter some potential thieves who wish to avoid vehicles with permanent identification.

Safety Equipment

Early Warning Device (EWD)

Early Warning Devices (EWDs) are small, affordable safety equipment designed to be strategically placed toward oncoming traffic when a vehicle must stop on the roadside. These devices alert other drivers to reduce speed and create space, preventing potential accidents during breakdowns or emergency stops. Dealerships typically maintain a stockpile of EWDs and are often willing to provide them as complimentary items to buyers who request them. The minimal cost to the dealer combined with the significant safety benefit makes EWDs a common freebie for safety-conscious buyers. Those who frequently travel long distances or drive in areas with limited roadside assistance may particularly value having an EWD included with their vehicle purchase.

Reverse Sensor

While most new vehicles come equipped with reverse sensors that emit increasingly urgent sounds as the vehicle approaches objects, some used cars or entry-level new models may lack this feature. Reverse sensors are common, relatively inexpensive, and straightforward to install, making them a potential complimentary addition when negotiating a purchase. Buyers who prioritize safety or frequently maneuver in tight spaces may request reverse sensors as a free add-on, emphasizing how this feature reduces the risk of collisions and makes parking easier. For vehicles without this standard equipment, a complimentary installation can provide valuable safety benefits at no additional cost.

Post-Purchase Benefits

Service and Maintenance

Many automakers include complimentary service and maintenance plans with both leases and purchases. These plans typically cover routine maintenance items for a specified period or mileage threshold. While such plans have become more limited over time—covering fewer services and shorter durations—they still represent valuable free benefits that can offset ownership costs. Luxury automakers tend to offer the most comprehensive complimentary service programs, with brands like Jeep and Ram experimenting with loyalty-based free service visits. Buyers should inquire about included maintenance plans when purchasing a vehicle, as these can significantly reduce the total cost of ownership by covering oil changes, tire rotations, and other routine services.

Preventative Maintenance Service (PMS) Vouchers

Similar to comprehensive maintenance plans, Preventative Maintenance Service (PMS) vouchers provide complimentary service visits at specific intervals, such as at 10,000 and 20,000 miles. For vehicles that do not include a full maintenance plan, buyers may negotiate for PMS vouchers as an alternative. These vouchers typically cover specific services at predetermined mileage points, providing predictable maintenance costs during the vehicle's warranty period. Buyers who are concerned about future maintenance expenses or who plan to keep their vehicle beyond the warranty period may particularly value PMS vouchers as a complimentary addition to their purchase agreement.

Extended Warranty

While dealers often attempt to sell extended warranties as expensive add-ons, some may be willing to include them as complimentary incentives to finalize a sale. Extended warranties can provide valuable protection against unexpected repair costs once the manufacturer's warranty expires. When negotiating for an extended warranty, buyers should carefully review the coverage details, including duration, mileage limits, and specific components included. The value of a complimentary extended warranty depends on the vehicle's reliability, the cost of potential repairs, and the length of coverage provided. Buyers considering vehicles with known reliability issues or those planning to keep the vehicle long-term may find extended warranties particularly valuable as complimentary additions.

A Tank of Gas on the House

There was a time when all new vehicles were delivered with a full tank of fuel, but this practice has become less common in recent years. While some dealers still include a complimentary tank of gas as part of their sales promotion, others may not mention it unless specifically requested. Buyers should inquire about receiving a full tank of gas before finalizing their purchase, as this benefit allows them to immediately enjoy their new vehicle without the inconvenience of locating a gas station immediately after delivery. The minimal cost to the dealer combined with the significant convenience to the buyer makes this a common and appreciated freebie for those who remember to request it.

Other Potential Freebies

Discounts at Other Businesses

Car dealerships frequently partner with local businesses to enhance community relations and direct customers to friendly non-competitors through mutual cooperation programs. These partnerships may result in discounts or special offers at various establishments, such as restaurants, service providers, or entertainment venues. Buyers should inquire about any existing dealership partnerships during the negotiation process, as these complementary discounts can provide ongoing value beyond the vehicle purchase itself. The specific businesses and discount levels will vary by dealership location and current promotional programs, but even modest savings at frequently visited establishments can add meaningful value over time.

Negotiating Strategies for Car Freebies

When purchasing a vehicle, approaching negotiations with a clear understanding of available freebies can significantly enhance the overall value of the purchase. Buyers should research common complimentary additions in advance and prioritize those that align with their specific needs and driving conditions. For example, buyers in regions with heavy rainfall might emphasize rain guards, while those in areas with snow and ice might prioritize rust protection.

Timing plays a crucial role in successful negotiations for freebies. The end of the month or quarter often presents favorable opportunities, as sales personnel may be more motivated to meet targets and may have greater flexibility to include complimentary items. Additionally, dealerships with excess inventory of certain accessories or services may be more willing to include them as incentives to move vehicles.

Buyers should approach negotiations politely but firmly, clearly articulating which items they would like included as part of the purchase agreement. Emphasizing factors such as safety, convenience, and the intention to become a repeat customer can strengthen the position when requesting complimentary additions. It is also helpful to have specific justifications for each requested item, particularly for those that may require additional installation or configuration.

Conclusion

The purchase of a new vehicle presents numerous opportunities to acquire valuable add-ons and services at no additional cost through strategic negotiation. From exterior protection items like rain guards and mud flaps to interior comforts such as floor mats and fabric protection, dealers have a variety of low-cost items they can include as incentives to finalize sales. Technology and security additions like navigation systems, extra keys, and VIN etching provide further value, while post-purchase benefits including maintenance plans and extended warranties can reduce long-term ownership costs.

By understanding what items are commonly available as complimentary additions and approaching negotiations with clear priorities, buyers can significantly enhance the value of their vehicle purchase. The key is to request specific items that align with individual needs, driving conditions, and lifestyle factors, while recognizing that dealer willingness to provide freebies varies based on inventory, sales targets, and regional market conditions.

With informed preparation and polite but assertive negotiation, buyers can transform a standard vehicle purchase into a comprehensive package that includes numerous valuable additions, maximizing both immediate enjoyment and long-term value.

Sources

1. 25 Freebies to Ask for When Buying a Car
2. Purchasing Car Freebies and Add-Ons