National Lipstick Day 2025 Free Lipstick Samples Store Deals And How To Get Them

National Lipstick Day, celebrated annually on July 29, has become one of the most anticipated events in the beauty industry, offering consumers numerous opportunities to score free lipstick samples, exclusive deals, and promotional offers. In 2025, the event falls on Tuesday, July 29, and beauty retailers across the United States are preparing to participate with various promotions. This comprehensive guide explores the freebies, discounts, and sample programs available during National Lipstick Day, helping consumers maximize their savings and discover new products.

What is National Lipstick Day?

National Lipstick Day is an annual celebration dedicated to the iconic beauty product that has been a staple in makeup routines for decades. According to historical information, Huda Beauty founder Huda Kattan purchased the rights to National Lipstick Day in 2016 to commemorate the launch of her Liquid Mattes product line. Since its commercial inception, numerous beauty brands have embraced the occasion by offering special promotions, launching new shades, and providing free lipstick samples to consumers.

The celebration typically extends beyond a single day, with many retailers offering deals from the last two weeks of July through the first week of August. This extended timeframe allows consumers multiple opportunities to take advantage of various promotions across different retailers and brands.

While the origin of the holiday may be commercial, it has evolved into a genuine celebration of lipstick's cultural significance in the beauty industry. The event has become particularly known for the generous freebies offered by major retailers, with MAC Cosmetics leading the way in providing full-sized products at no cost to consumers.

Major Free Lipstick Offers

MAC Cosmetics Free Lipstick

One of the most anticipated National Lipstick Day promotions comes from MAC Cosmetics, which has been offering free full-sized lipstick since 2007. In 2025, MAC will be giving away its Powder Kiss Lipstick in the shade "Werk, Werk, Werk" on Tuesday, July 29, 2025.

The free offer includes: - One free full-sized MAC Powder Kiss Lipstick in "Werk, Werk, Werk" - Completely free with no purchase required - Available only at MAC free-standing stores (not department stores or counters) - Limited to one per person while supplies last - Available to customers aged 18 and older

The "Werk, Werk, Werk" shade is described as a bold, cool-toned red with a soft matte finish. It belongs to the Powder Kiss line, which delivers a weightless, blurred look with a moisturizing feel, targeting consumers who want the color payoff of matte lipstick without the typical dryness.

Important considerations for this promotion: - The giveaway operates on a first-come, first-served basis - Regional variations in shade or availability may occur by store location - The promotion is extremely popular and tends to sell out quickly - No coupon or purchase is required; consumers simply need to visit a participating store

To successfully claim the free MAC lipstick, consumers should: - Call ahead to confirm their nearest MAC free-standing store is participating - Plan to arrive early in the day, as the promotion is first come, first served - Simply ask a MAC Artist or associate for the Powder Kiss lipstick in "Werk, Werk, Werk"

MAC's Back to MAC Program

Beyond the National Lipstick Day promotion, MAC offers its Back to MAC program year-round. This initiative allows customers to return six empty MAC lipstick containers to any MAC store and receive a free MAC lipstick of their choice. This sustainable program not only provides value to consumers but also encourages recycling of beauty product packaging.

Ulta Beauty Free Gifts with Purchase

Ulta Beauty consistently participates in National Lipstick Day with several promotional offers. For the 2025 celebration, Ulta is offering multiple free gifts with purchase options:

• FREE National Lipstick Day Gift with any $60 purchase (2 options available)
• FREE 5 Piece Gift Set with any $75 purchase, featuring deluxe samples from brands such as KYLIE Cosmetics, ColourPop, NARS, and Charlotte Tilbury
• Diamond Exclusive FREE Choice of Gift with any $50 purchase (4 options available)

Additionally, Ulta is offering UP TO 40% OFF select products during their National Lipstick Day 2025 Sale Event. Shoppers can also take advantage of other available free gifts with purchase and activate any points multiplier offers they may have. Ulta Rewards members (membership is free) receive free shipping on all orders.

To maximize savings at Ulta: - Use code 118705 to save $3.50 OFF non-prestige purchases of $15+ (exclusions apply) - Sign in to your Ulta account to access member benefits including free shipping - Combine the National Lipstick Day offers with other available promotions

The Ulta Beauty National Lipstick Day promotion is valid until 11:59pm CT on July 29 or while quantities last. To receive a free gift, shoppers must meet the minimum purchase requirement and select the gift option at checkout.

Other Participating Brands and Deals

Numerous other beauty retailers and brands participate in National Lipstick Day with various promotions. While specific offers for 2025 are still being finalized, historical patterns indicate the following retailers typically offer deals during this period:

Department Stores and Multi-Brand Retailers

• Sephora: Known for offering discounts and exclusive sets during National Lipstick Day
• Macy's: Typically provides BOGO (buy one, get one) offers on lipstick products
• Nordstrom Rack: Offers discounted beauty products, including lipstick

Drugstore Brands

• NYX Cosmetics: Frequently provides BOGO deals or discounted items during National Lipstick Day
• E.L.F. Cosmetics: Known for affordable prices with additional discounts during promotional periods

Premium Brands

• Anastasia Beverly Hills: Often releases new shades or limited-edition collections
• ColourPop: Typically offers discounts or exclusive sets
• Kylie Cosmetics: Participates with special promotions or new product launches
• Too Faced Cosmetics: Usually offers themed collections or discounts
• Clinique: Provides gift with purchase offers or discounts on lipstick products
• IT Cosmetics: Offers special promotions on their popular lip products

Online Retailers

• Amazon: Features various beauty brands with National Lipstick Day deals
• QVC: Offers special presentations and values on lipstick products

These retailers typically offer promotions ranging from 20% to 50% off lipstick products, along with BOGO offers, free gifts with purchase, and occasionally free samples. The specific deals for 2025 will be announced closer to July 29, so consumers should monitor these retailers' websites and sign up for newsletters to receive timely notifications.

Free Sample Programs for Lipstick

Beyond retailer-specific promotions, several sample programs offer lipstick samples throughout the year, including during National Lipstick Day:

PinchMe

PinchMe offers a "GIANT box of free samples" shipped directly to consumers from popular brands. While not exclusively focused on lipstick, beauty samples including lipstick and lip glosses are commonly available through this service. Consumers can sign up on the PinchMe website to receive sample boxes based on their profile preferences.

Daily Goodie Box

Daily Goodie Box provides free product samples to members, and the service occasionally offers "TWO giant boxes of free stuff" through partnerships with Try Products. Beauty samples, including lipstick products, are frequently included in these boxes.

P&G Rewards

While primarily a coupon program, P&G Rewards offers over $100 in coupons for commonly purchased products and provides opportunities to win weekly gift boxes and gift cards. While not specifically focused on lipstick, beauty products from P&G-owned brands may be available through this program.

Brand-Sample Programs

Many lipstick brands offer sample programs through their websites or social media channels. These programs typically require consumers to sign up for newsletters or follow the brand on social media to receive information about sample availability. During National Lipstick Day, some brands may increase their sample offerings or make them more accessible to new customers.

To maximize opportunities for free lipstick samples: - Sign up for newsletters from favorite lipstick brands - Follow brands on social media for announcements about sample programs - Check sample aggregation websites like Freeflys for updated information on free lipstick samples - Participate in brand ambassador or loyalty programs that may offer exclusive samples

Tips for Maximizing National Lipstick Day Deals

To make the most of National Lipstick Day promotions, consumers should consider the following strategies:

Planning Ahead

• Mark the calendar for July 29 and monitor retailer websites in the weeks leading up to the event
• Sign up for newsletters from favorite retailers and brands to receive early notifications of deals
• Create a shopping list of desired products to avoid impulse purchases during the promotional period

In-Store Strategies

• For MAC's free lipstick promotion, arrive early at participating stores as supplies are limited
• Call ahead to confirm store participation and availability of specific shades
• Consider visiting stores on less busy days if possible to avoid long lines

Online Shopping Tips

• Compare deals across multiple retailers to find the best value
• Check for additional coupon codes that can be combined with National Lipstick Day promotions
• Take advantage of free shipping offers by meeting minimum purchase requirements
• Create accounts with retailers before the event to expedite checkout

Budget Considerations

• Set a budget for National Lipstick Day purchases to avoid overspending
• Prioritize must-have items over impulse purchases
• Consider the value of free gifts with purchase when calculating total savings

Sustainability Considerations

• Participate in MAC's Back to MAC program by returning empty lipstick containers
• Consider multi-use products that can serve multiple purposes in your makeup routine
• Research brands with sustainable packaging practices for future purchases

By implementing these strategies, consumers can maximize their savings during National Lipstick Day while discovering new products and brands that align with their preferences and values.

Conclusion

National Lipstick Day has evolved into a significant event in the beauty retail calendar, offering numerous opportunities for consumers to access free lipstick samples, exclusive deals, and promotional offers. In 2025, the celebration on Tuesday, July 29, will feature standout promotions from MAC Cosmetics and Ulta Beauty, along with participation from numerous other beauty retailers.

MAC's continued tradition of offering a free full-sized lipstick since 2007 remains one of the most anticipated promotions, with the 2025 giveaway featuring the Powder Kiss Lipstick in "Werk, Werk, Werk" at free-standing stores nationwide. Ulta Beauty's multiple gift-with-purchase options provide additional opportunities for consumers to receive free beauty products with qualifying purchases.

Beyond these major retailers, numerous other brands and retailers typically participate with discounts ranging from 20% to 50%, BOGO offers, and special promotions. Consumers can also explore year-round sample programs like PinchMe and Daily Goodie Box for opportunities to try lipstick products at no cost.

To maximize the benefits of National Lipstick Day, consumers should plan ahead, sign up for retailer newsletters, and arrive early at stores for in-person promotions. By combining these strategies with smart shopping practices, consumers can discover new products, save money, and fully participate in this annual celebration of lipstick's cultural significance in the beauty industry.

As the event continues to grow each year, National Lipstick Day solidifies its position as a valuable opportunity for both beauty brands and consumers, fostering product discovery, brand loyalty, and accessible access to beauty products across various price points and categories.

Sources

1. The Krazy Coupon Lady - National Lipstick Day
2. Beauty Deals BFF - Ulta Beauty Free National Lipstick Day Gift
3. Crazy for Couponing - Free MAC Lipstick on National Lipstick Day
4. DealTrunk - Free Lipstick Samples
5. Passionate Penny Pincher - National Lipstick Day Deals
6. Freeflys - Free M.A.C. Lipstick