Bounty Free Sample Programs And Offers For Expecting And New Parents

Oct. 9, 2025, 8:04 a.m.

Tags: bounty

Introduction

Bounty, a well-known brand in the baby and maternity care space, offers a range of free samples, informational resources, and promotional materials to support expecting and new parents. These offerings are designed to provide practical assistance, medical guidance, and product samples that can ease the transition into parenthood. While the majority of these programs are currently available to residents of the United Kingdom, the content and structure of the offers provide valuable insight into how brands develop and distribute free samples and product trials in the baby and maternity care category. The information below outlines the types of free samples available, eligibility criteria, how to access them, and the current status of Bounty's sample programs.

Types of Free Samples and Offers

Bounty provides free samples and informational resources through a variety of channels, including in-store pickup, hospital bedside distribution, and digital platforms such as the Bounty app. These samples are typically included in branded "packs" that contain product samples, informational guides, and other relevant materials.

1. Pregnancy Information Folder

One of Bounty's core free offerings is the Pregnancy Information Folder, a portable, reusable folder that contains practical advice and samples for expecting parents. This folder is typically distributed during the 12-week booking-in appointment at a healthcare provider’s office, such as a hospital antenatal clinic (ANC) or GP surgery.

The folder includes:

Bounty’s You and Your Pregnancy Guide: A comprehensive resource with medical advice, pregnancy milestones, and practical tips.
Money-off samples and information: Coupons and samples for Bounty and partner brands.
Mum-to-Be Pack voucher: A voucher to redeem at participating stores such as Boots, ASDA, or Superdrug for a free Mum-to-Be Pack.
A reusable, eco-friendly folder: Made from at least 30% recycled material and fully recyclable.

The folder serves as a practical tool for carrying maternity notes and documents throughout the pregnancy journey.

2. Mum-to-Be Pack and Family Pack

The Mum-to-Be Pack is available for pickup at selected retail locations using a voucher included in the Pregnancy Information Folder. This pack includes a selection of free product samples and promotional materials from Bounty and its partners. The Family Pack is another option that provides similar benefits but with a broader range of items suitable for both parents and their growing family.

To access these packs, individuals must first register with Bounty, either online or through the Bounty app. Upon registration, a printable voucher is generated, which can be taken to participating stores to claim the pack.

3. Newborn Pack

The Bounty Newborn Pack is typically available on maternity wards and can be collected at the bedside by new parents. It is distributed directly by healthcare professionals and includes essential baby care samples such as nappies, wipes, and nappy rash cream. This pack also includes informational materials from health organizations such as the Lullaby Trust, the British Pregnancy Advisory Service, and The Sepsis Trust.

The Newborn Pack also contains a Child Benefit form, which is a helpful resource for new parents seeking financial support. According to the documentation, nearly 70% of parents use the form included in the pack to claim Child Benefit.

4. Digital Offers and App-Based Samples

In response to recent environmental concerns and feedback regarding the carbon footprint of physical samples, Bounty has shifted some of its sample distribution to digital platforms. The Bounty app is now a central hub for accessing free samples, exclusive offers, and pregnancy and baby care advice.

The app allows users to:

Redeem digital vouchers for in-store pickup of physical packs.
Access digital samples and printable coupons.
Receive push notifications about new offers and promotions.

Users are encouraged to keep push notifications enabled to stay updated on new sample opportunities and promotional events.

5. Partnership Offers and Joint Programs

Bounty collaborates with other baby and parenting brands to offer joint sample programs. For example, the HiPP BabyClub and Cosatto partnerships allow registered Bounty users to opt-in for additional free samples and exclusive offers from these brands.

By joining these partnerships, users agree to share their contact details with Bounty’s partner brands, which can then use the information to send personalized updates and offers. These partnerships are optional and require explicit consent during registration.

Eligibility and Access

1. Registration Requirements

To access most of Bounty’s free sample programs, individuals must register with the Bounty website or app. This typically involves providing basic contact information and, in some cases, pregnancy or baby-related details such as due dates or number of children.

Registration also allows users to receive digital communications, including updates on new samples, offers, and events. Users can manage their preferences and opt out of communications at any time.

2. Geographic Restrictions

Most of the free sample programs discussed in the source material are specific to the United Kingdom. For example, the Mum-to-Be and Family Packs are available at Boots, ASDA, and Superdrug stores in the UK. The Newborn Pack is distributed in UK hospitals, and the Pregnancy Information Folder is supplied to UK-based healthcare providers.

As of the most recent updates, Bounty has not provided information indicating the availability of these programs in the United States. However, the structure and format of the offers may serve as a model for similar U.S.-based programs by other brands.

3. Eligibility for Healthcare Professionals

Healthcare professionals, such as midwives and hospital staff, can request information about Bounty’s sample distribution programs by contacting the brand directly via email ([email protected]). This allows for the coordination of sample distribution in healthcare settings, ensuring that new parents receive the packs at the appropriate time.

Changes in Sample Programs

In response to feedback regarding sustainability and environmental impact, Bounty has made several changes to its sample programs. For example:

The Mum-to-Be and Newborn packs are no longer produced in physical form. Instead, Bounty now provides Child Benefit literature and digital samples via the Bounty app.
The Prenatal folder remains available but has been redesigned to be more eco-friendly, with 30% recycled material and a zippered, handbag-style design.
The focus has shifted toward digital engagement, with an increased emphasis on the Bounty app for accessing samples, coupons, and educational content.

These changes reflect a broader trend among brands to reduce physical waste and increase digital outreach to customers.

Privacy and Data Security

Bounty emphasizes that user data is handled with care and is not shared with third parties without explicit consent. Communications are sent directly from the Bounty brand, and users can unsubscribe or change their preferences at any time.

For programs involving partner brands (such as HiPP and Cosatto), users must provide consent for their information to be shared. These partnerships are clearly outlined in the registration process, and users are encouraged to review the terms and privacy policies before opting in.

Conclusion

Bounty’s free sample programs provide valuable resources for expecting and new parents, including product samples, medical advice, and informational guides. These offerings are primarily distributed through physical folders, in-store pickups, and digital platforms such as the Bounty app. While most of these programs are currently available only in the UK, the structure and approach to sample distribution may serve as a reference for similar programs in the U.S. and other international markets.

By offering a mix of physical and digital samples, Bounty aims to support parents in their journey while also addressing environmental concerns. Users who register with the brand gain access to exclusive offers, personalized communications, and a range of free resources designed to help with the challenges of pregnancy and early parenthood.